3 Digital Marketing For Ecommerce

Since Covid-19, massive digitalisation has taken place. The change in consumer behaviour and the convenience of eCommerce have increased the demand for online shopping. ECommerce has been growing rapidly. The global retail eCommerce sales have experienced 19.6% growth in 2021 and are expected to grow 13.8% in 2022. As the competition in eCommerce is increasing, you have to stay two steps ahead of your competitors. Social media and Digital marketing can help your online store boost your sales and retain your existing customers. This article will help you kick-start your online store with three types of digital marketing.

Types of digital marketing for eCommerce stores

Digital marketing helps eCommerce stores reach their customers easily, boost their sales, and build brand value. Digital marketing is one of the most effective ways to grab your customers’ attention by incorporating appropriate marketing channels.

Given below are the three best types of digital marketing for every eCommerce website.

• Social media marketing

At the beginning of 2022, there were almost 4.62 billion social media users worldwide. Hence, social media marketing is one of the best and easiest ways to reach your customers. It is a way of using different social media platforms and social networks to promote the sales of your products or services.

While marketing your products or services on any social media platform, you need to focus on the quality of the content and the message you are sharing with your customers. Focus on using social media platforms such as Facebook, Twitter, and Instagram. For better results, you can undertake social media marketing campaigns.

• SEO and content marketing

SEO (Search Engine Optimization) is a tool that helps your website or page rank higher on various search engines such as Google, YouTube, Yahoo, etc. Hence, making your eCommerce website SEO-friendly will help you draw the attention of your customers. You can also work on SEM (Search Engine Marketing) by using different tools such as Google AdWords.

Content marketing means creating high-quality and well-curated content for your eCommerce website in a way that would grab the attention of your targeted audiences. Sharing different videos and photos of your products and services will help your online store enhance its digital presence.

• Affiliate marketing

To build a strong eCommerce store, you need to understand the power of affiliate marketing. Affiliate marketing is a process of collaborating with a more established brand in your niche to promote your store in return for affiliated revenue. It is one of the best ways to build strong relationships with your customers as well as the other brands.

To start with affiliate marketing, first of all, you need to get an affiliate tracking system so that you can find the appropriate partner. Contact different partners in your niche and discuss the affiliate commission. If you are new in the industry, you can opt to use different free tools such as Shopify.

Along with all the above-given ways of digital marketing, you can also start using email marketing, brand marketing, behavioural marketing, buzz marketing, cloud marketing, conversational marketing, augmented marketing, etc.

Best digital marketing strategies for eCommerce

Digital marketing helps your eCommerce business transform positively. By taking advantage of digital marketing, you can help your eCommerce store boost sales and increase revenues. However, due to increasing competition, digital marketing has constantly been evolving. 

To adopt the changes and sustain the cut-throat competition, you can follow the digital marketing strategies listed below:

• Enhance product visualisation

As businesses are growing rapidly, presenting your products and services with a fresh look will help get the attention of your targeted audiences. Here’s where product visualisation comes into the picture.

Product visualisation is a process of sharing images, videos, artworks, etc., to communicate with your customers visually. It helps the users interact and configure products and services in real-time and reduce the chances of purchase returns.

• Take advantage of artificial intelligence

Artificial intelligence and automation are everywhere and act as a game-changer for digital marketing and eCommerce. With artificial intelligence, eCommerce stores can make a substantial amount of sales. It provides a better user experience.

Using different measurable metrics such as conversion rates, engagement rates, and bounce rates, artificial intelligence can help you determine users’ preferences based on past behaviours.

• Use chatbots

Using automated chatbots is again one of the best ways to increase your customer base. You can use chatbots on your eCommerce website and different social media platforms. Hence, it will help you improve customer service by providing 24/7 availability. These chatbots provide a user-friendly and personalised experience to everyone, just like a customer service executive.

• Emphasise User-Generated Content (UGC)

User-generated content influences your customers’ decisions and hence, plays a crucial role in digital marketing. It is nothing but the images and reviews generated by past customers or influencers on your eCommerce platform. 92% of the customers rely on the reviews and recommendations from the existing customers. So, no matter how much you spend on promoting your brand, user-generated content is always important for your customers. Hence, you should provide an easy way for your customers to post reviews.

• Focus on eCommerce personalisation

Personalisation in eCommerce means displaying customer data such as browsing history, customer preferences, previous purchases, etc. Personalisation helps you to maximise your capability and boost your sales. If you focus on understanding your customers’ needs and preferences, you can provide them with a more personalised and satisfying user experience.

In a nutshell

Digital marketing benefits eCommerce in different ways. ECommerce stores can generate huge revenues and build a brand name with digital marketing. Therefore, if you are a Shopify eCommerce development company or any other eCommerce store, you need to start marketing your products and services  smartly. If you are looking for a digital marketing agency in Delhi, MMBO is here for you. MMBO has helped a number of eCommerce stores by effectively marketing their products and services. To know more about MMBO, you can visit their official website or contact them at hello@mmbo.in  or 9999677947.