Business
2 WAYS YOU CAN ACE MOBILE ADVERTISING
Marketing is a probability game. It’s all about creating a brand’s reach shouldered on engagement, connections, and conversions. Who knows where the potential loyal customer would be standing.
For all the resources and input that goes into advertising, it is never certain which front would bring the most customers. For such uncertainties, returning to the cores and basics (of marketing) is the most preferred option. Thus, advertisements make people envision solutions rather than problems, and that too is on the brand’s side.
For this strategy to succeed the sample size of potential customer need to be large. This mode of thickening and the strategy best implemented by bus shelter advertising and mobile van advertising.
The strength lies in the versatility of implementation and how easy it is to incorporate new technologies into these two modes of advertising.
Here, is the in-depth analysis, especially of mobile van and bus shelter advertising. Let’s have a look how these two modes of marketing and how it unfolds.
It’s A Matter Of Time! ––Bus Shelter Advertisement
There is an overload of stimuli around us when we leave our homes. So, to keep functioning. We filter out relevant from the irrelevant on a daily basis when we are on the move. But whenever we are stationary or left alone with our thoughts, the mind tends to wander. It is in those monotonous moments the mind is most sensitive to external stimuli.
But shelter advertising exploits this. Breaking the monotony through vibrant graphics and sensory stimulus. Multiply that with a hundred or so every hour. In a busy city interconnected through such shelters and routes allow the advertising to reach the greatest number of people.
Reiterating the previous points. The purpose of such advertising is to present the brand as the perfect solution for those who are in need of such a solution. Such sensory stimulus is most effective in such a setting. Even if the immediate engagement is not established. , it would result in the desired output.
Most of the populous are driven by habit and thus the more they are subjected to a certain stimulus. The more likely and they would grow to trust the brand. It becomes a numbers and times game as often marketing. Once the link of trust is there. Once the need arises. The potential customer knows exactly where to go and what to do to get the solution to their problem.
The bus shelter advertising is preferred so much not only for their large potential customer pool but also for the range of budget. Depending upon the brand. The advertising can be paper or digital. And with the rise of Artificial Intelligence, even computerized shelter advertisements have become human breaking the engagement barrier.
Mobile Van Advertising––The Experience On Wheels
In the first case, the customer goes to the advertisements to get enticed by the brand. In the second case, the mobile van advertising goes to the potential customer to entice the populous to the brand.
The spectrum at which mobile van advertising can be used is vast. It can range from having fuelled billboards to having a mini experience center on wheels. It works in conjunction with our branches of the brand. From research and data gathering to surveys through free sampling. The mobility of the van is the major draw of this method.
Parking of mobile hub at any junction thus allowing for a planned and systematic approach to data gathering and allowing the market branch of the brand to focus on the areas of higher density of potential customers. Not only the advertising or awareness but the van can serve as the first line of contract for less urban areas where the more conventional means of advertisement may not be profitable.
Expanding on the experience center on wheels. The mobile van can serve as the primary mode of engagement as well as awareness for the populous. Opening a new set of populous for the brand. Being the beacon for change especially in the less developed areas.
Not with the rise of technology. Mobile van advertising has become more effective as well as more important. The tech hubs are at the heart of large cities but the mobile vans can expose large masses to new technologies. The potential customers can connect with the brand and can start a sale from there.
For the larger areas, the mobile vans can work as a network web. Processing data on one end. Analyzing the needs of the customers then exposing them to other hubs where they inform of the potential solution provided by the brand then finally leading them to opt for the solution. Acting as an online funnel would.
Also, the mobility of the intervention of the human element into the marketing serves to strengthen the trust that the people have in the brand. Like a brand retail store. A mobile van hub has evolved beyond the “Vehicle we go to get stuff” and into “if you want to know what quality is head there” bringing the brand ideas in sync to the ever-evolving needs of their target audience.
Both mobile van advertising and bus shelter advertising are part of out-of-home advertising. The moment the potential customer leaves their home and looks up from the lit screen. They bombard it with information.
The purpose of these two methods is to focus the attention on the brand. What matters is not fast-paced. Engagement, trust, and then sale but rather. “This is what we are this is what we do and this where to find us.” And in this era where attention is its own currency. There are no hard limits to the creativity that advertising can use.
