13 Digital Marketing Trends You Cannot Ignore
It can be difficult to keep up with digital marketing trends, but business leaders need to be aware. Social media usage has increased dramatically as more people work from home. Although digital marketers are jumping on this trend, small-scale businesses are having difficulty adapting to changing consumer behavior. One of the top 10 digital marketing agencies in Mumbai offers marketing services, is another example. Get in touch with us today to achieve your digital marketing goals!
E-commerce and online education are on the rise. Here are five of the most important digital marketing trends
Digital marketing trends change like fashion trends. As such, it is important to not get distracted or too involved in these trends. You could lose your strategic direction and focus. It’s important to stay on top of current trends so that you can choose the ones that will support your plans and help them grow. These are the top trends to watch out for or incorporate into your digital strategy a few years ago.
1. Consumer Power
People have had the opportunity to think about their consumer choices and the wider impact they have on the world through the pandemic. Transparency has been essential in order to ensure that an organisation’s values, ethos and products are as important as their services and products. For organisations that are open to authentic, two-way dialogue with customers, this presents both a challenge and an opportunity.
2. Increased responsiveness
Brands must respond quickly to consumers, regardless of whether it is at 3am or on weekends. It is long past the time when customers had to wait 48 hours for a response from customer service. Slack, Whatsapp, and Facebook Mesenger are all used by marketers to answer customer queries in real-time – or as close as possible. However, we recommend that you respond within 12 to 24 hours depending on the industry and your brand.
3. Marketing Influencers
This trend is set to continue. Many brands are choosing to tap into the huge following of celebrities and influencers, rather than paying for traditional advertising whose readership has declined for more than a decade. Influencer marketing has another benefit: often they are skilled content creators and have the ability to reach a wider audience. Businesses also get great content.
4. Social Commerce
Many businesses shifted to online shopping after the pandemic. However, it is not enough. According to an study, social commerce revenue will reach in Trillions worldwide in near future. The technology is rapidly evolving to allow customers to pay and have their experiences entirely through social media. Integrating your shop with social media is a must, especially as TikTok, Pinterest and Instagram are proving to be hugely popular in Australia.
5. Rule of Algorithms
Algorithms are the basis of everything – from social media feeds, to Google search results and display ads. Algorithms determine what people are most interested in and how often they engage with it. This allows them to tailor or improve the user experience. Although this can be frustrating for brands and make it difficult to be seen, there aren’t any hacks or tricks that will allow them to bypass the algorithm. The only solution is to invest in creating content that customers want and need.
6. Privacy, Privacy and Privacy
Privacy was at the forefront of everyone’s minds with the 2018 GDPR regulations. This resulted in major changes to how data is collected and used by large players such as Apple, Google and Facebook. Marketers have had to find new ways to reach their target audiences due to tighter privacy regulations.
7. Facebook, TikTok, and LinkedIn
Facebook isn’t going anywhere, despite media reports. For some brands, it might be more relevant than TikTok, which is growing rapidly. Recent data also shows a significant rise in LinkedIn activity. We always emphasize that Strategy First is the key to success. Don’t believe everything you read. Instead, think about who your customers are, where they are, and then put your efforts on that platform.
8. Preparation for the Metaverse
Facebook’s name change to Meta was more than a simple rebranding exercise. It was a forecast for the future of virtual and augmentative experiences. Virtual reality technology can be used away from the physical world. Augmented reality overlays or combines the real and virtual worlds. As technology becomes more readily available, it is important to think about how you can incorporate this technology into your digital marketing.
9. Marketing via video
TikTok video content allows them to be trendy, which can allow ordinary people and businesses to reach millions of users every day around the world. These challenges allow creators to start a new era and create brand recognition by using user-generated content.
TikTok’s success inspired other brands such as Instagram to offer video-related features. They also introduced Instagram reels. These reels were available in more than 50 countries and launched on August 20, 2020. In an effort to be famous on Instagram, creators jumped on the trend with innovative ideas and trends like video-related transitions.
Instagram Reels are designed to increase engagement and have received positive reviews from brands, influencers, and users. As the trend continues to grow, Pinterest and LinkedIn have invested in their video capabilities to allow businesses to reach more followers.
The growing trend of video marketing doesn’t necessarily mean that you need to spend on expensive video services. It’s all about telling stories and building connections with customers. Videos that are short in duration can be enjoyable. It is important to concentrate on the content. For example, the narrative. This will create an impact on viewers and establish your brand’s voice.
10. Niche marketing (digital marketing)
Niche marketing is a way to build a stronger relationship with your market. This allows you to concentrate on the needs of your customers to find out what they want. This will allow you to position your brand as an authority, and create a loyal customer base for your company.
Niche marketing can be a smart strategy. Once you have established a community for an early stage company, it can grow over time. You can focus on quality content and build relationships with your customers when there are fewer people. Because there is less competition, it’s easier to target customers via paid ads or organic.
Positioning yourself as an expert in your field will enable you to charge higher because of your expertise and make you a respected authority figure. This will help you to be seen on social media and allow you to increase your reach to specific people through social networks. You can find niche-specific services such as Instagram Reels, eco-friendly tools, or organic pet products.
11. E-commerce platforms
E-commerce platforms have seen an increase in popularity in recent years and will continue to grow in popularity in the coming years. Online shopping is a great way to promote your business and increase brand awareness. Shop owners can use Instagram and Facebook to integrate web-based shopping features using “Shoppable” ads and posts. This makes it easy for customers who shop online.
This is just the beginning of our quest. Our digital marketing team conducts daily research to keep up with market trends. Our social media tools are clear and focussed and we can help you find new strategies and save tons of energy.
12. Mobile marketing
Mobile marketing strategies that work best are in-app advertising and SMS marketing. They also include the use of location-based marketing and social media marketing. According to Google Consumer Insights, 61% of online purchases were made on smartphones last few years ago with 27% more.
More than half of all online traffic is mobile, and more people are using their smartphones to search for products and make purchases online. The number of online purchases has dropped dramatically since the outbreak of Covid-19. It is therefore crucial to have an online presence that is mobile-friendly. Mobile-friendly websites are essential.
13. Marketing automation
Top marketing magazines such report that automation can lead to an exponential increase in qualified leads.
An automated way to follow up with a lead is to send an email sequence. This allows you to send resources to help increase your sales, education, or other items and services. Messenger bots, also known as chatbots, are becoming more popular because they can help businesses reduce costs for customer support and operation.
