12 Key Attributes of a Successful eCommerce Website
In order to build a successful eCommerce website, you can not rely only on quality products. Instead, you need to focus on taking effective marketing strategies to get a significant amount of traffic and to remain competitive. In order to provide an excellent experience to the buyers, you need to build an eCommerce website that is easily navigable, user-friendly, and manages all the business process effectively. Building a successful eCommerce website is tremendously easy in Australia with popular Australia eCommerce platform. This article explains 12 key attributes of an eCommerce website to become successful.
- User-friendly Interface and Easy Navigation:
A user-friendly interface and easy navigation features help the visitors to have a pleasant experience. The design of the website should be in a way that the visitors can easily navigate different sections of a website. Otherwise bounce rate will increase. It is very essential to engage your visitors in your site.
- Fast Loading Time:
Most visitors do not like to wait for loading the page for more than 3 seconds. In order to provide fast speed, the website should be designed simply with reduced file size and minimum use of plugins and redirects. To check your site speed please visit https://developers.google.com/speed/pagespeed/insights/.
- Shopping Cart:
A shopping cart on your website is very much essential for buying items. Therefore, the shopping cart must be very effective and easy in order to eliminate the confusion of the users. Saving and checking out items have also to be very satisfactory and clear.
- Searching and Filtering:
In order to help the visitors to find the products easily and fast, a website must have a product search and filtering option. This is an important characteristic of a website to provide ease in the shopping experience.
- Call-to-Action:
After knowing the products from the images, videos, catalog, blogs, and information, visitors would like to have a call-to-action option in order to take an action.
- High-Quality Images:
As the visitors choose a product by only seeing the images, a website should provide high-quality images with exact colors and zooming options. An online business owner should ensure that visitors of the website get the exact product that they see on the website.
- Mobile-Friendly:
Statistics state that among all internet users, 80% of people have a smartphone. As most people like to shop online through mobile, it is essential to build a website that is easily accessible through smartphones. Also try to make a app so that it is easier to shop.
- Payment Option:
A website must be designed to provide a secure payment option. In order to provide a secure payment platform, the website designer should take care of the security of the link between the eCommerce site and merchant banks.
- Live Chat:
Communication is essential between the buyers and the sellers so that the buyers get answers for their quarries and concerns. Live chat option to provide 24/7 customer support will provide satisfaction to the buyers.
- Social Media Integration:
Social media integration will improve the brand image of the company. Also it is very much easy to bring your customer on your e commerce platform. Which is very essential. Most of the people are active in social media. So that it is very much importat to promote your business through social media. This integration improves the success of the eCommerce business.
- Offers and Discounts:
Offers and discounts attract people to shop more on your online store. Therefore, business owners should provide free shipping, coupon codes, etc.
- SEO Optimization:
The high ranking in the search engine results helps in the success of the eCommerce business. SEO optimization helps in the high ranking of a website.
