Many sellers consider the cost associated with Amazon advertisements and choose to avoid using them. This is a huge error when it comes to new products.
Yes, it is true that an Amazon advertisement will cost you money for your company. However, if you design your campaign properly and focus on the appropriate keywords, it will result in an excellent return of the investment (ROI) for you and will help boost sales.
Here are a few of the reasons why you should begin making use of Amazon advertisements:
- Help customers find your products It could take a while before your products show up in organic search results. Ad campaigns will allow you to start making sales immediately so that you don’t have to wait.
- Get More Sales: More people discovering your product means more sales. Yes, advertising could reduce your profits only a bit however if you’re making the kind of sales that you would not have got, then it’s likely to result in a lot more cash for your company.
- Enhance Your Organic Rankings Sales are a major component of Amazon’s ranking algorithm. Through advertising, you can boost those sales which will boost your search engine rankings.
If you’re selling books, electronic toys, electronics, or something else, Amazon advertising is highly suggested.
Types of Amazon Ads
As we’ve already mentioned there are kinds of Amazon advertisements that you can access within the Seller Central account.
They all have distinct advantages and are advantageous to your business, so conduct your own research to choose which type of ads be most effective for your needs.
Here are the four different types of Amazon advertisements:
Sponsored Products
Sponsored Products are advertisements that appear in the upper or lower part of the search results page on Amazon as well as on the product detail pages.
They direct you to your product’s listings. You can select which keywords you wish to match your ad to.
Through this type of advertisement, you are able to select your budget for the day and also the length of the campaign.
The only restriction is that the advertisement must be running for at minimum one day.
Amazon Sponsored Brands
If you’re selling more than one product and you want to expand your business, then these ads are a great choice.
They feature your logo, headline, as well as up to three of your items.
Customers are able to click your logo, which will direct them to your shop or custom web page. Or, click on any of your products which will direct them to the product page.
Like sponsored product advertisements, you can choose the keywords you want to focus on and set your budget in order to reduce expenses.
Sponsored Display
The format that these adverts are different than the other two kinds of ads we’ve talked about. They are display ads that use images and are displayed on various Amazon listings of products.
If creating a creative ad sounds difficult, Amazon simplifies the process. The creative is generated automatically using your product’s image price, price, and star rating. Then, you must choose your target market, the bid, and you’re daily budget.
Sponsored display ads are the very first Amazon PPC ad format that allows you to retarget customers who have shown interest in your service or similar products that is no longer on Amazon.
Amazon Retargeting has been successfully employed in Facebook, Google, and native ad networks. It is a proven method to attract customers who did not decide to buy the first time they saw your products.
It is a known fact that the person you’re retargeting is likely to purchase your product due to the fact that they’ve been looking at it.
Due to the insufficient alternatives available to sellers today in establishing an ad it’s not difficult to create your advertisements.
Stores
If you’re seeking a cost-free way to market your company and products, you should consider setting up your own Store on Amazon.
Include your logo, images, or videos and add text in order to showcase your brand’s message to prospective customers.
Make use of the pre-designed templates to tailor your store to your needs and make separate pages for each one of your products.
The process of creating an Amazon store is free, and it’s a great opportunity to advertise both your product and your company.
Recommended Guide: How Amazon PPC will help sellers.