VOD Hosting Platform What to Look When Choosing a Right Solution

As per a Statista study, the average revenue per user in the video on demand segment is projected to amount to US $47.60 in 2021. In fact, the number of video on demand users is expected to amount to 2,226.1 million users by 2025. Given the huge numbers, it makes sense to invest in the VOD business. But for offering the best streaming experience to your audience, you need a video hosting solution. In this article, we are going to discuss some important aspects surrounding the importance of a hosting VOD platform for your business and how to choose the right one for yourself. Stay with us and read on. 

Definition of VOD Hosting

Video on demand hosting can be described as the procedure of uploading your video content online so that you can distribute it among audiences. Well, there are a plethora of third-party video hosting platforms in the market. Some of the top ones being YouTube, Vimeo, Wistia, and others. All you need to do as a VOD business is upload your content and then they host the video on their server. 

Why is VOD server hosting important for VOD businesses? 

Now, it is obvious that your video content would need an ample amount of storage space. In fact, when one is required to store and stream large files of professional videos, small business servers fail to handle all of it. And here is exactly where an online video hosting platform comes to play an important role. Let’s have a quick look at the relevance of a hosting platform for starting VOD businesses. 

• Helps you shoot and edit high-performing video content. 

• Enables you to stream and promote your video content so that you can offer the best viewing experience to your audience. 

• With secure video hosting, all your content is completely protected and streamed in the best format on different devices. It saves your customers from facing the issue of constant buffering. 

Advantages of video on demand hosting services 

As a VOD business, it would be super beneficial if you leverage the power of a VOD hosting platform. No wonder it can prove to be your best investment. Let us look at some of the top advantages that a VOD hosting platform has to offer: 

• Customization 

The best part about hosting platforms is that they can make your videos appear synonymous with your website’s design. You can efficiently decide your video player’s color, size, positioning, and others within your web page.

• Security 

A video hosting platform allows you to complete security features. It allows you to share your videos without any hassles. With robust security compliance, nobody can copy your video’s embedded code. 

• Optimum viewership 

One of the top benefits of having an on demand video hosting platform is that there’s no chance of viewers leaving. You can recommend the best videos to your customers as per their preferences and eliminate bounce rates. 

• Detailed audience insights 

Video hosting platforms also provide you with all the relevant data regarding individual video viewership. From figuring out who exactly watched a particular video to identify the device that was used to watch the videos – everything can be covered with the help of video hosting platforms. There are many more additional benefits you can enjoy such as knowledge of the exact moment when the viewer stopped watching a video, the exact moment he/she resumed, and much more. 

Best tricks to choose a VOD hosting solution for your business

In today’s digital era, video marketing has been gaining a lot of popularity. As businesses have been transitioning to the remote workforce model, the need for video content has seen a rapid rise. A secure video hosting solution can help you convey your business values to your customers efficiently. Want a video hosting solution for yourself? Here are some best features that should be present in your VOD platform providers. 

• Stream recording & encoding 

This is one of the basic features that you should look into a VOD hosting platform. Make sure that the platform allows you to save at least some of the content for future use. You can record your live streams for on-demand playback. When you are able to record your video at the same time as it’s sent live to viewers, it is likely that your ROI will increase from your live content. 

One more feature that an efficient video on demand hosting platform should have is video encoding. In this, the VOD streaming platforms takes your files in whatever format you send and presents them to viewers in the best format that suits their device’s specifications. 

• Third-party video streaming 

 It is essential that you choose a hosting platform that supports third-party integration smoothly and without any hassles. Make sure it helps your audiences access your content whenever and wherever they want. The video hosting solution that you select should be a scalable and reliable SVOD subscription platform. 

• Mobile-friendliness 

People’s content consumption patterns are constantly changing. Most of them prefer watching videos on their mobile devices. Hence, you need to make sure that the video hosting solution that you choose is compatible with mobile devices. Probably, you can choose a VOD platform that has an HTML5 video player and automatically shows videos in an accurate format on every browser and device. 

• Customer support 

 Choose an on demand video hosting platform that offers robust customer care. It should provide you with quick technical support in case you face issues sharing or distributing your content. 

Conclusion 

Thanks for staying with us right till the end. We hope our article helped you gain an understanding of the crucial points revolving around the importance of online video hosting platforms. Choose the right one for your VOD streaming business today!