Artificial Intelligence is slowly infiltrating every aspect of our lives, and e-commerce isn’t an exception. While these AI applications are still in their infancy, they’re going to play an important role in the future of online retailing, as well as brick-and-mortar businesses looking to improve their customer experience, thanks to their immense power and ability to help us predict the future. Here’s what you need to know about artificial intelligence applications that can help your eCommerce business increase conversion rates, maximize margins and more!
Here Are the Top Top AI Applications for Ecommerce in 2023
Increase in volume of voice search
The volume of voice search queries has increased dramatically in recent years, and with the introduction of voice-enabled devices like Amazon Echo and Google Home, the trend is showing no signs of slowing down. Brands are using artificial intelligence to optimize their websites, social media feeds and marketing emails to cater to this trend.
Conversational chatbots
The chatbot is a perfect example of how technology can be used to provide an excellent customer experience. This tool is used to automate certain tasks and answer common questions, which helps support your company’s bottom line while making the customer happy at the same time. This is done through conversational conversations with consumers in order to improve their shopping experience.
Recommendation systems
Recommender systems are a great way to help shoppers find new products and learn more about what they’re looking at. Since these systems are made to learn from user behavior, they can provide product recommendations that would suit the customer’s needs. These types of recommendations can come in many different forms, such as general or personalized suggestions based on browsing history or choices made while shopping.
For example, if you’re viewing dresses on a website, you may see suggestions for other related items like shoes or lingerie in order to make your purchase experience easier. If you’ve found an item you want but want to look around first before making a purchase, these recommender systems will remember it and recommend it again when appropriate so you don’t have to search through all the content again
Related : The Top 13 Ways Artificial Intelligence is Transforming eCommerce
Auto-generated product descriptions
Product descriptions are essential to any e-commerce store as it is the first thing that visitors see and helps them decide whether or not they want to buy your product. With artificial intelligence (AI), you can automate product descriptions in seconds. If you can’t write a detailed product description on your own, you can use automation software to help you out. Companies like ProductDescription.ai can generate 5,000 words in less than 30 seconds. It is one of many ways artificial intelligence is already making e-commerce easier to manage.
Image tagging or image recognition
Companies like Amazon and Google are experimenting with image tagging or image recognition. Image recognition is a tool that can be used to help e-commerce customers find what they are looking for in a way that matches the customer’s needs. This technology also helps businesses keep up with new trends by identifying what customers want before they even ask.
Personalized search
Companies are exploring new ways to improve the customer experience, and one of the most popular applications is a personalized search function. Personalized search allows customers to filter results by their own criteria, such as what they are looking for or what they can afford. For example, when a customer searches for spring dresses, personalized search can filter the search results by color, size, price range, brand name, and so on.
Mobile shopping witnessing a rise
Mobile shopping is witnessing a rise. As of now, 34% of the US population has shopped on their mobile device and it’s expected that this figure will grow to 42% by 2020. As a result, marketers are turning to artificial intelligence (AI) applications to help create the perfect customer experience. An example of an AI application can be seen in the form of chatbots which can be used for answering basic customer service questions such as product descriptions, shipping information or tracking numbers.
Chatbots allow customers to contact businesses via text messages or chat apps without having to pick up a phone or log into an account. The chatbot is also useful for assisting customers with making purchases because they can find out whether an item is available in stock and how much it costs without having to go through the process of finding these answers themselves.
Introduction of virtual personal shoppers
The virtual personal shoppers are AI-powered chatbots that can help you with your online shopping. They can search for products, read reviews, and even buy them on your behalf. In the future, they may even be able to manage your inventory and handle returns. Virtual personal shoppers also have a human element in the form of an agent who will connect with you through text or voice messages.
These agents can answer any questions about product availability, size charts, and more. Plus, if it turns out the virtual shopper finds something better than what you were looking for originally, they’ll contact you first before making a purchase!
Upgraded delivery method
Upgraded delivery is the next step in e-commerce logistics. With upgraded delivery, your product gets delivered by a real person and they will bring it inside your house. This service takes care of all the last mile delivery problems that customers have been facing with e-commerce. Upgrade to a new level of customer service with this innovative way to buy products on the internet.
VR and AR
In order to create a cutting-edge customer experience, many companies are turning to augmented and virtual reality (VR and AR) solutions. The immersive technology is used in retail, healthcare, architecture and more. Check out these top four best practices for using VR and AR:
- Improve Customer Experience
- Create Better Fulfillment Processes
- Increase Employee Productivity and Efficiency
- Boost Your Bottom Line Companies have seen increased revenue as a result of incorporating the new technology into their daily operations.
Handling fake reviews
Fake reviews are a big problem in the e-commerce world. So, how can you handle this issue? More importantly, how do you know if reviews are fake or not? One way to tell is that they don’t make sense. If it sounds like a grown man wrote them then chances are they’re fake. They might also use phrases like I love this product so much. I want one of these so bad!
Easier checkout
Reducing the number of steps and clicks it takes to complete a purchase is one way to improve customer satisfaction with your e-commerce site. An easy checkout experience can be achieved by using artificial intelligence, which will automatically detect items in your shopping cart and determine the best payment method for you.
Conclusion
AI is changing the way we interact with and do business, from ecommerce to logistics. Technology will be an integral part of our future and one you won’t want to miss out on. Use this guide to find the top applications for e-commerce and hire ecommerce developers in India to implement them into your business today.
The future of e-commerce is uncertain, but the one thing we know for sure is that it will be different. And as the industry evolves, we’ll see more and more technology implemented to make shopping easier, faster and more personalized than ever before. With the rise of artificial intelligence and machine learning, the possibilities are endless.
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