Local keyword research is essential because you need to know what people type into search engines like Google when searching for your company’s products or services.
That may seem obvious, but that is part of the problem.
Most people guess these keywords and assume they understand how people search for their business. This frequently leads to them targeting the wrong keywords or completely ignoring keywords that could benefit their bottom line.
If you’re a plumber in England, you’ve eventually assumed out that you want to rank for keywords like “plumber in England.” What about the other services you provide? Is there a page on your website dedicated to drain unclogging? Do you know how people find those services?
These are the questions by Providers of Local SEO Services Dallas that will help you in local keyword research.
How to Do Local Keyword Research
1) List the Services You Offer
Before you even begin looking for keywords, you should first comprehend the services provided by the company. This is something you should do if you’re doing local keyword research for a customer or your own business.
Here is the procedure we would suggest:
2) Inquire or Brainstorm
If you’re doing this for your own business, you’re probably already aware of the services you provide. Make a note of them in a text document and proceed to the next step. If you’re doing this for a client, ask them to provide a list of the services they provide. This exercise is critical because many people never consciously consider all of the different services they provide.
3) Expand ideas
Brainstorming rarely yields all of the relevant services that people are looking for. So it’s worth taking a moment to double-check for any services you may have overlooked.
Here’s the quickest way to do it:
- In Keywords Explorer, enter your thought-up ideas.
- Choose your country from the dropdown menu.
- Navigate to the “Same Terms” report.
This will display all of our database queries that contain all of the words from your keywords (in any order). Then it’s just a matter of skimming for any services you might have overlooked.
For example, if we do it for plumbing-related services, we perceive things like “combi boiler installation,” “gas boiler installation,” and “radiator installation” that we didn’t see before.
4) Check Search Volumes
Accurate local search volumes for local keywords are difficult to obtain because almost every major SEO tool only displays national and global volumes.
But here’s the thing: people overestimate the importance of search volumes in local SEO.
Even if the search volume for your services is extremely low, you should still create a page about it for your visitors.
Consider a service such as boiler installation. In a small town, very few people are likely to be looking for this. However, if you provide a service, you should likely create a page about it because it is helpful for visitors, including those who discovered you by Googling something broad like “plumber.”
5) Group And Map Keywords To URLs
Local keyword research entails more than simply discovering what people are looking for. It’s also important to understand how you’ll target those keywords.
Most of the time, your homepage will not rank for all of the services you provide.
That is why the majority of local businesses have pages dedicated to each service.
This is where things can get a little complicated because it’s not always clear which services require dedicated pages and which don’t.
Consider the following services:
- Installation of a boiler
- Combi boiler installation
- Oil boiler installation
It’s unclear whether we need separate pages for “combi boiler installation” and “oil boiler installation,” or if we can rank for all of these terms and more with a single page about “boiler installation.”
Analyzing the current top-ranking results for the keywords is the best way to check.
Looking at the search results for “oil boiler installation,” for instance, the page from the local community ranking in position #4 is about oil boiler installation, not boiler installation in general.
Have got any questions? Let us know in the comments.