Tactics to Help You Drive Traffic to Your Amazon Product Listings

Mathew Johnson

3 years ago

Amazon is a huge player in the eCommerce market and it is crucial that sellers establish strategies to drive traffic to Amazon listings.

This is however a difficult task. According to Amazon seller statistics, there are over 12 million products on the marketplace. It can be very difficult for sellers to gain visibility and traction in this space. It doesn’t mean it is impossible, or even impossible.

Retailers can increase their effectiveness in driving traffic and conversions to Amazon listings by using a combination strategy.

Today we’ll be discussing the 10 best strategies that retailers can use to drive traffic to Amazon product listings in order to help them achieve their goals.

Scope Out Your Competition

It is important to understand your competition. This helps you discover many useful Amazon Product Listing components that could otherwise be difficult to find.

You can see what your competitors are doing to help you understand their needs. To see which products are selling well and which ones are languishing on the shelves, you don’t have to have access to sales data.

You can learn a lot from competitor pages about products that are similar or complementary.

Polish Your Amazon Product Listings

Many times, the decision to buy or not to purchase a product is made within seconds of opening a detailed webpage. This is the time that can make or break an Amazon Product Listing.

Yet, many merchants fail to prioritize product listing optimization. Your product listing optimization is key to driving traffic to Amazon pages. It all boils down to understanding your customers and providing them with the information they need.

Nail Down Your Right Pricing

Many merchants worry about finding the right price for their products. Merchants who are savvy aim to find the right price for their products.

This is where they can sell it at a price that is affordable and what customers will pay online. It can be difficult to find the right price on Amazon, which is an open marketplace with many sellers competing against each other. You are likely to find dozens of other sellers selling very similar products, each at different prices.

Urge Customers to Leave Reviews

Consumers still use reviews to decide whether to buy a product. Because reviews leverage the human desire to see proof of social acceptance before making a purchase, they are extremely powerful.

Consumers would like to see someone who is in a similar situation to them and has used the product to their great advantage. A thorough, honest review can help consumers reduce their anxiety about buying a product.

The product with the most reviews ends up being bought more often than the one with less. A lot of reviews can lead to a multiplier effect where consumers end up buying the product because of the quality and quantity of the reviews and then leaving reviews.

Amazon is a trusted eCommerce site and products that have received high ratings on Amazon are more likely to be trusted on other platforms like Shopify.

Your reviews should be credible and legitimate. Consumers will look at glowing 5-star reviews with suspicion.

Amazon also bans the practice of offering discounts or free products for reviews, as incentivized reviewers tend to leave more reviews than those who aren’t.

Prior to this ban, Amazon sellers were able to encourage reviews at scale and consistently blow their non-review-incentivizing competition out of the water.

Build a Traffic-Generating Engine

It’s easy for people to get confused when they use Amazon and multiple online marketplaces. It is sensible to priorities your marketing channels so that traffic goes to your site. However, it is important to not overlook the possibility to strategically drive traffic to your Amazon Product Listings.

Amazon may also have benefits that are unmatched by any other site. Many online shoppers choose Amazon because of its established credibility and unshaken support.

This tactic is the most valuable because it builds an engine to generate traffic. You will have all the resources and infrastructure necessary to launch a new product on Amazon.

There are many marketing channels available, which you may be already familiar with. If you are targeting Amazon, these channels could provide a high return on investment (ROI), whether you use Facebook Ads or Google Ads.

Utilize Sponsored Products

Amazon’s powerful advertising platform allows you to advertise your products on Amazon. This is something that many Amazon merchants fail to realize.

This is an especially notable form of pay-per-click (pay-per click) as people who shop on Amazon are more likely to be looking for products and will make purchases, while people on Google and Facebook may be just a few steps behind.

Sponsored products ads allow you to place your adverts beside, below or above search results, on product pages on desktop or below search results on mobile. Amazon is well-known for its ability to continuously improve customer service and optimize conversion rates.

This expertise can be applied to PPC. It wants PPC customers to succeed, and it wants consumers to spend more on its platform. It could be a missed opportunity to not use Amazon