Inbound marketing helps attract qualified leads to your website, products or services. Social networks are an important part of the inbound marketing process.Social networks: Facebook, Linkedin, Twitter, Instagram, Pinterest are only used for personal purposes. These media are now known and recognized for their effectiveness for companies. Restaurants, clothing brands, B2B companies all fields and sectors of activity can find their place on one or more social network.
Thanks to their great diversity of content and their quality of targeting. The use of social networks for marketing and commercial purposes has only increased in recent years. Social media themselves are increasingly adapting their platforms to satisfy businesses. You can get the services of Best Social Media Marketing Agency in Germany
Inbound marketing is one of those slightly nebulous expressions that floats around in meetings. A concept that everyone thinks they more or less understand, and that everyone tries to implement.
But often, inbound marketing is thought to boil down to weeding out a few blog posts that don’t generate much traffic or leads, or other minimalist initiatives.
This clearly indicates a fundamental lack of understanding of the concept of inbound marketing, and how to implement it.
We therefore clarify in this article what inbound marketing is. The steps to follow to effectively implement an inbound marketing campaign .
What is inbound marketing
The easiest way to explain the concept of inbound marketing. To think of it as a channel for attracting visitors to your site through the publication and optimization of targeted content. and particularly engaging. This content must then be valued by you. The e-merchant or affiliate, and more importantly, by the people who consume it.
This differs from a typical online marketing approach. In that there is no need to invest a large advertising budget to drive paid traffic to a website. Inbound marketing is therefore very valuable for startups and small businesses that do not have large marketing budgets.
Remember though that even though implementing an inbound marketing strategy won’t require a lot of capital at an initial stage, it will still consume a lot of resources, since it takes a lot of effort to build a bank.
How do social networks intervene in the inbound marketing process?
1- Promote your content through social networks
One of the cornerstones of an inbound marketing strategy is content. Thanks to it, you can raise the issues that your customers face every day.
Creating quality content is the first step, but then it must be distributed and referenced correctly so that your prospects can easily access it. Promoting your content should be an integral part of your inbound marketing strategy.
Social networks are a very good springboard for your content. Thanks to them, your visitors can find you easily and you can also make yourself known more easily by making yourself visible.
Promoting your content via social networks can be done in different ways. Paid media , owned media and earned media .
We call “Paid media” all the advertising space purchased by the company on social networks. This can highlight a page, an account, a blog post or a contest for example.
We call “Owned media” all the channels that the company owns and controls (Facebook, Twitter, Linkedin account for example). This includes: actions on your social media through regular publications. The use of adapted hashtags, the engagement of your community, etc.
We call “Earned media” the exposure from which the company benefits for free but on media that it does not control. This includes, on social networks, interactions and content sharing with other users in the same sector of activity as yours, companies or even brands. Get in touch with Best Social Media Marketing Agency in Germany.
2- Understand and segment your prospects through social networks
Social networks are a wealth of information about your prospects. If you have to build your persona. The first step you can take is to study the data collected by your social networks: age, sector of activity, center of interest, accounts followed. Quickly, you can spot major trends among your prospects or customers who follow you. Doing this will give you a clear idea of who you are talking to and how to talk to them.
For example, if you notice that your subscribers use their smartphones much more often to connect to social networkS. It will be interesting to adapt your content to mobile platforms.
You can also use social media analytics tools to analyze which content generates the most interactions so that you can offer similar content.
3- Improve your SEO through social networks
Social media analytics tools allow you to learn more about your audience. So you can create content that is properly optimized for the Search Engine Result Page by developing the issues most sought after by your subscribers.
SEO ( Search Engine Optimization ) is an essential element in an inbound marketing strategy. It allows your content to be visible according to the keywords you have defined and the requests of your prospects.
By creating a community on social networks. You will be able to share and interact with accounts in the same sector as you who potentially have a greater notoriety than yours. If your content is shared by these accounts, it will get high visibility, lots of clicks, new visits. It is by creating these relationships of trust that you will be able to obtain incoming links (or backlinks in English) easily. These backlinks are highly observed by search engines to determine the placement of a page.
4- Find new opportunities through social networks
Social networks are becoming richer and richer. Microblogging, photos, articles, videos and even streaming, they have diversified from year to year thanks to technical progress.
Its new formats allow companies to create new, innovative and original content. As a business, it is interesting and important to stay on the lookout to stay up to date with the latest trends and practices in your field and industry on social networks. Take services of Best Social Media Marketing Agency in Germany
To carry out this watch, there are tools that bring together all the networks and media that may be of interest to you.
Among them we find for the best known: Hootsuite , Tweetdeck specialized for Twitter or Buffer . These tools make it easy to navigate and stay connected to your favorite channels.
Thanks to its monitoring tools, you can stay on the lookout for the latest trends so you can adapt them to your strategy.