The on-demand delivery market has hit with a new trend called “HyperLocal” that refers to “a specific demographic” or “a small local area”. From a customer’s perspective, the benefits of using a grocery delivery app for hyperlocals are obvious: fast, requires little distraction from what you are doing, and allows you to have groceries at home.
The grocery delivery app development business is gaining momentum. By 2023, up to 23% of smartphones will use groceries delivery apps. That’s about 60 million people – a huge chunk of the market! If you are in the grocery business, you can use delivery services to increase your sales.
The task to build a successful grocery delivery app for HyperLocals can seem daunting as you will find yourself in competition with major players like Grubhub, Uber Eats or DoorDash as they have more resources than small businesses.
But at the same time, if you decide to dive into this area, you must have some kind of unique offering to differentiate your product from the rest. Can’t think of anything? Here are some suggestions:
- Refuse the cost of delivery or ordering minimum.
- Provide value-added services – don’t just be limited to groceries you can offer to deliver anything from drinks (including alcoholic drinks) to gifts and even laundry.
- Providing 24/7 service is
a great competitive advantage. - Consider a non-profit idea to add a nice touch to your brand image. For example, with each order, the com
- pany donates free food to a person in need. How about something like this?
Hyperlocals Are Leveraging On-Demand Trends For Building Grocery Delivery Apps
1. Grocery delivery app provides informational content
Any application is nothing without useful nearby content. Offer a wide variety of grocery stores near their location so people have a reason to use it. Customers should be able to view all the stores near them and order easily. It’s a good idea to add a wish list so people remember what they have to order.
Make sure every element in your application has an image. An appetizing painting to spur people on and show them exactly what to expect. You’d be surprised how many apps ignore this simple thing.
2. Grocery delivery app contains faster and simpler Interface
It is very important to provide customers with an easy-to-use interface with simple, straightforward functionality and an intuitive interface when the desired grocery item is just a few taps of the screen. The user can easily order food in a few steps from a nearby location.
3. Grocery delivery apps can secure payments
One of the reasons people are switching to shipping apps instead of the tedious phone ordering process is the ability to protect their privacy. Therefore, your job is to make every payment transaction fast and secure. In just four years, mobile payment revenues worldwide have grown from $450 billion in 2015 to over $1 trillion in 2019. Try to include as many payment options as possible.
In general, most payment systems are very similar in their capabilities. PayPal, Stripe, and Braintree charge around 2.9% + 30 cents for each successful transfer and offer separate purchase transactions, reporting tools, simple billing and payment procedures. Braintree is particularly preferred by developers as it supports six programming languages and requires minimal integration time.
4. Grocery delivery app tracks the order in real-time
This feature is the best. It’s very convenient to see exactly where your grocery order is and when it will be delivered. Implement a GPS tracking system in the application to make it really advanced. And couriers will be grateful for the fact that they received the best routes and the opportunity to estimate the time required for delivery.
5. 24*7 Customer Service
People love discounts and specials. Many people use a particular grocery delivery app because of coupons they receive for previous orders, or because the delivery staff screwed up in one way or another, or just as gifts.
Exclusive in-app discounts are a great way to maintain customer loyalty and attract new customers. Give them specials, make them earn points to spend on their next groceries.
6. Pop-up notification
It would be nice to add push notifications to the app to keep customers engaged and provide information on the status of their orders. This will show that you care about them.
7. Grocery delivery app lets you filter the order
Many people only use groceries delivery services for a specific reason. Therefore, if you offer nearby stores and also include a sophisticated filter system and make it so that people can sort by name and location of the store, etc. Let them choose between new or trendy offers or offers with free shipping. This way, it will take less time for users to find what they need.
Conclusion
If you are thinking of starting a groceries delivery business, now is the time. Food delivery applications are growing rapidly, but the market is still far from saturation and has great potential for the future. If you’re wondering how to do on-demand grocery app development for HyperLocals, why not bring that pleasure to your customers?