Using Organic Search and Email Marketing Together to Grow Your Business: The world of digital marketing is changing fast. In the old days, businesses would focus on one primary traffic source. For example, your brand might have prioritized paid advertising above all else. In today’s online landscape, things are much more complex. What works for one business may not work for another. The truth is that there’s no “right” answer to this question. Each type of traffic has its own pros and cons in terms of ROI and other factors. Rather than throwing out a definitive winner, let’s take a closer look at how these two traffic sources stack up against each other.
What is Email Marketing?
The term “targeted email marketing” is often used interchangeably with “newsletters”. However, newsletters are only one type of email marketing campaign. Email marketing campaigns are multi-faceted; they can be used for everything from collecting leads, to promoting products, to growing your email subscriber list. Email marketing is any kind of marketing strategy that uses electronic mail to initiate sales or promotional efforts. Email marketing campaigns are designed to deliver a message to a group of people who have opted in to receiving that information.
What is targeted email marketing
With targeted email marketing, you’re segmenting your email list in order to create content that resonates with specific segments of your audience. One way to segment your list is by using what’s known as an “opt-in” form. An opt-in form is where your visitors have the option to sign up for your email list. The key here is to offer something of value in exchange for signing up. For example, you might ask your visitors to subscribe to your email list in exchange for an E-book. A targeted email marketing campaign will give you a chance to really connect with your audience on a one-to-one level.
What is Organic Search Traffic?
Organic search traffic is any traffic that comes from search engines. Most commonly, organic search traffic is associated with Google. Organic search traffic is the result of a search engine algorithm. The algorithm looks at things like your content’s title and description, your backlinks, and more in order to rank your website. The upside to organic search traffic is that it is generally considered low cost. And because you are not paying to advertise, you have more control over your budget.
Pros of Organic Search Traffic
– Affordable: As we mentioned, search engine traffic is generally considered low cost. This can help you grow your business with a smaller budget. – Control over budget: We also mentioned that search engine traffic is low cost because you have control over your budget. You don’t have to pay for click through rates or impressions. You simply have to work on improving your SEO. – Long-term growth: As you continue to improve your SEO, your organic search traffic will continue to grow. – High-quality leads: People who are searching for something specific are often ready to buy. – Search engine optimization can be a numbers game: If you’re consistent with your SEO, you will eventually see growth. This can be a great way to grow your business if you don’t have a ton of money to spend on advertising.
Cons of Organic Search Traffic
– Difficulty growing your traffic: Since search engine algorithms are constantly changing, it can be difficult to really scale your traffic if it comes from organic search. This can be frustrating for new businesses that are trying to expand. – Difficulty predicting ROI: With targeted email marketing, you know exactly what you’re getting out of your marketing efforts. With organic search, you never know what you’re going to get. – Time-consuming: While you can’t control your rankings, you do have some control over improving your SEO. This means that you have to spend time on your SEO if you want to see results.
Pros of Email Marketing
– Targeted: The beauty of email marketing is that you can really narrow your focus. Whether you’re sending out a monthly newsletter or promoting a new product, you can send your content to very specific groups. This means that you’re not wasting time and energy by sending your content to people who aren’t interested. – Scalable: Email marketing is a great way to grow your business. As your subscriber list grows, you can send out more emails, which will bring in more customers.
Cons of Email Marketing
– Hard to track ROI: With email marketing, it can be difficult to track your ROI. This is because there is no specific goal that an email must achieve. In fact, it can have multiple goals, such as collecting leads and promoting a product. – Hard to scale: While you can add more people to your email list, you can’t really increase the number of emails that you send out each month. If you want to send out more emails, you’ll either have to send out emails more frequently or send out shorter emails.
Why is Email Marketing Important to your Brand
Email marketing is important to your brand for a few different reasons. First off, it allows you to build relationships with your customers. When you are constantly sending emails to your subscribers, you’re giving them the chance to get to know you better. Another reason why email marketing is important to your brand is that it allows you to create content. And creating content is crucial to your brand’s success. And finally, email marketing allows you to build your brand’s reputation. Your emails are a way to show your customers what your brand stands for.
The Way You’re Marketing Your Blog is Limiting Growth
You’re writing great posts, and you’ve managed to build relationships with your readers. But you still aren’t seeing the growth you want to see in your blog. If you’ve just set up your blog, it could be that you haven’t given it enough time to grow. Give your blog at least three months before you start worrying too much. You may be marketing your blog in the wrong way, or with the wrong tools, and this could be affecting your growth.
Summary
When it comes to choosing between email marketing and organic search traffic, there isn’t a right or wrong answer. Both of these traffic sources have their pros and cons. Depending on your business, one might be more beneficial than the other. The important thing is that you consider your options and choose a traffic source that makes the most sense for your brand. From there, you can work towards building a strong relationship with your customers and growing your business.