Briefing

Amidst the rise in the COVID pandemic, eCommerce websites are becoming prominent day by day. A lot of users are trying their luck by creating an eCommerce website. Lot gets successful while many fail as well. It has wide scopes in developed countries like Canada and the USA where you can go for eCommerce solutions in Canada.

If we evaluate the difference between the two that is the successful people and people who are not is one common term that is Search Engine Optimisation or SEO. SEO is not a new term for you. Still, let me explain in simple lines.

Search Engine Optimisation is optimizing your website in such a way that while the users search for the particular term, he gets the result that takes you to your site. In other words, it’s the ranking of your website so that a large audience can visit your site.

Doing SEO for an eCommerce website can sometimes be a challenge. Without proper guidance, it is really difficult to do the appropriate ranking of your website. Therefore, best SEO services in Canada can help you in best-in-class SEO for an eCommerce website.

Steps to a successful SEO for your eCommerce website

Despite this, you also need to know how SEO is been done for an eCommerce website. Without wasting much time. Let us get started.

• Keyword research– at every 60 seconds, almost 700000 searches are been done on Google. That is a pity huge. Do you think that you can make up for this huge rush of websites? Yes, you can rank your site. The obvious answer is that it is possible to rank your site without facing many problems. But the main thing that needs to be done is targeted keywords.

Targeted keywords are the particular keywords for your site that could rank you higher on google. They are the words that users find most often. Targeted keywords are of two types. One is head-terms and long-tailed keywords. Head-term keywords are the short keywords that the users search on google like cricket, yorker, etc. Whereas, long-tailed keywords are the keywords that the users search more specifically dedicated on google. They are comparatively large. Like cricket’s best batsman or how to bowl a yorker, etc. You need to focus on these keywords, otherwise, it’s really difficult to rank your site.

• Site architecture- site architecture is the path that the user follows to reach a particular page. Let us suppose, you created a website on cricket. While the user enters the domain followed by-products than the types of products like a cricket bat, cricket ball, stumps, pads, helmet, etc. To efficiently enhance the site architecture it is really important to make your site path as short as possible so that users don’t find any problem in visiting your website. Creating a bad user experience can hurt your SEO.
• Technical SEO- one of the major way through that always remain in my heart. If you are an SEO expert, then definitely technical SEO is the best thing you should do. It is considered the most important part for any digital marketer. Understanding it actually, very tough. It consists of clean URLs, correct internal linking, and without any stack redirects.

If you have performed the right technical SEO then that could land you at the far destination in your successful life.

• Switch to HTTPS from HTTP– you don’t want the vital information to be stolen on the website which you trust like the credit card information, passwords, and other confidential information. That is where HTTPS comes into play. The full form of HTTPS is Hypertext Transfer Protocols Secure. The word “S” adds to the added security. This HTTPS guaranteed the users about the safety and confidentiality of the information that he shares on the internet. While HTTP is another way round.
• Go for pagination- If you are from the IT field then you must be familiar with the term “pagination”. Pagination is allowing a website to divide contents into smaller sections which allows users to not visit the different pages for the same content. Thus, saving plenty of data that enhances the speed of the website. Example being “the Load” button.
• Canonicalize Products– Canonicalize Products is one of the most arduous tasks for maintaining the website. Canonicalizing the product simply means that the processing of data according to the discrepancy page.

If you want to check that your product page is canonicalized or not. Simply, google the URL removing the www then press enter. If you are redirected to a different page then your page is not Canonicalize. If it is redirected to the same page then your page is rightly canonicalized.

• Creating a sitemap- the XML or Extendable Markup Language is creating the readable format of your website related to search engines. In simple words, a sitemap is the list of URLs of a particular website. If your website is something with a large number of pages, it’s time for a sitemap.
• Optimization for mobile- last but not least, more users use mobile more than the laptop or desktop for surfing the internet. Therefore, making it more readable has sometimes been a challenge for many developers. Optimizing it according to the mobile is what optimization is. You should appropriately decide on creating the mobile version of the system. To optimize and inhibit the image on mobile, it is highly recommended to put the image of size 70 KB or less.

Summary-

Concluding the entire article in short, above are the basic methods through which SEO is been done on an eCommerce platform. Besides the above-mentioned points, the very last point to consider is to make sure that your website has got good speed. You don’t want to suffer along with your site that is taking more average time than usual. SEO can be done by the only expert. Therefore, eCommerce solution Canada has emerged as the perfect solution for your problem that you face in ranking your website.

Thanks for visiting the article. Hope you are having a great time. Stay tuned for much more.