Google comes with several different tools and apps that make the daily life of an individual relatively easy. They are a company that is heavily focused on being all-rounded, and we’ll be oriented to ensure that they meet all their clients and customers’ needs. To do this, they have come up with various online tools like Google Docs, Slides and Google Analytics.
Google Analytics is not very easy to master
Though most of the other tools might be easier to understand, Google Analytics is not very easy to master, especially for those who aren’t using it every day. Nevertheless, this tool can be used for various fields and digital marketing services. There are several ways that the different features in this tool can do planning and setting a marketing campaign relatively orderly and even.
One of the easiest ways that the tool helps plan a campaign is that it makes it very easy to set goals for the business. Then after the period is done, a digital marketing agency can analyze the plans and the data collected to see if the campaign was a success or not. There are some simple steps that you can follow to set the goals in Google Analytics. They are all mentioned in this article.
Step 1: Set a Goal
The first thing to do is make a Google Analytics account. Once that is done, you are required to go into the Google Analytics page and log into your account. While you do that, select the Admin account at the top of your desktop screen.
Once you are done with that step, a new window pops up. On this page, you see the screen divided into three sections. These three sections are Property, Account and View. Go to the last column, which is the View column, and select ‘View’.
Select the red button that says ‘+New Goal’ that appears at the top of the table. After this is done, there will be a drop list, in which you need to select the template option.
Step 2: Decide the goal type
There are four basic types of goal types, and each one has a specialty of its own. You need to decide your goal type depending upon the kind of company you are working for. For example, a digital marketing services company will have different priorities as compared to a hardware store.
This is why you need to understand each of these four goals well before deciding on your objective. The four types of plans and their features are:
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Destination- these are the goals that measure whether the people visiting your website reach a specific destination in their scrolling or not.
Destination goals are idle for thank you pages or confirmation pages that require the client to be at a certain level in their scrolling to go ahead with the process. These are also the goals used to determine that the client confirms their order or that they register properly. These goals are used for sign-ups or thank you notes by the company.
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Duration– much like the name suggests, duration goals have a lot to do with time.
These are the goals used to determine the amount of time that the company or the digital marketing service provider would like their visitors to spend on a website before it is considered goal achievement. These are the goals set by companies that need a minimum time that their client should spend on their website to think that a client has explored their page and understood their brand or products sufficiently.
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Screen/Pages– much like the name suggests, this goal deals with the number of pages or screen changes on a website or a forum.
This deals with whether the viewers explored the different features on a website well enough to open new pages and portals. This is highly beneficial to a website that provides services like content writing since it gives away the average interest of the visitors that come across the website. This is a goal used to set the minimum number of pages that the viewer has to view before the Analytics considers it a plan met. The minimum number of pages that you can put in this is three.
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Event– this is the fourth and the last type of goal you can set using Google Analytics.
This goal is centred around the viewer participating in a particular event on the website. For example, this could be playing a promotional video or signing up for a newsletter. This goal is used a lot by interactive campaigns and brands that like making personal connections with their customers.
Step 3: View the conversion rates
The last thing to do is to view the rates of people joining and enjoying the websites. This can be done following some simple steps. First, after the campaign is done, log into your Google Analytics account once again.
Here you need to select the Overview option; this will lead you to a list from which you need to choose the Goals option and then select the conversion option.
From the drop-down list, all you need to do next is select your goal type and take a look at the conversions, and you can determine if your campaign was a success or not. In addition, there are ways you can export the report for later meeting presentations and enjoy the features thoroughly.
Conclusion
To set up a goal in Google Analytics, simply follow these simple instructions. It makes measuring results easier and orderly for a business to view and determine its goals. Having a set of rules to choose a plan will make it even for the results to be measured. It also avoids any hassle and space for human error since the tool takes care of the report and the goal measuring. It also helps the business develop and improve their websites and client interaction.