There are many exciting and lucrative new ways to market your business via a voice broadcast campaign. One of the very best is one that makes use of the human voice. This is a tactic that many people respond to in a much more natural manner than text. The power of the human voice to give credibility to your campaign is a source well worth tapping. Read on to learn how to create a well-written and strategized voice broadcast campaign.
Photo by Brett Sayles
Start By Defining Your Campaign Goals
The first thing you will need to do is decide what goals you want to reach with your next initiative. Doing so will help you plan an efficient and fully cost-effective voice broadcast campaign. What kind of audience are you trying to reach? Where do they live? What is their general age range? What other types of interests do they have? What are you trying to get them to do?
You need to have answers, however speculative, to all of the above questions before you plan your next campaign. Knowing your target audience will help you to decide on what type of message to send to them. It will also help you decide what type and tone of voice you should use when you communicate with this group. It also helps you decide on channels. If your target demographic is teens, you probably wouldn’t use the same channel as people in their 60s.
Once you know who you want to market to, the next step should be to decide when you want to call them. You may need to do a bit of research in order to arrive at a time of day that you can consider your prime time. From there, you will also need to decide how many calls in total will be the right amount to make. Following up can be beneficial, but you don’t want to pester someone who clearly isn’t interested in your product. Most people are available in the morning at around 8 pm, and at night around 6 pm.
Make Sure Your Voice Broadcast is Well Crafted
It will be up to you to create a message that is timely, effective, and inspiring. The tone of voice that you choose will be a major part of the success or failure of your campaign. But this won’t be the only criteria that you will need to take note of. The content of the message itself will decide the issue. Content will be what peaks their interest enough to buy a product. It needs to be both informative and persuasive. This can be a difficult line to walk for some content writers.
For this reason, you need to be very careful and selective about your content. The message that you deliver needs to be clear, concise, and engaging. The language you use should be direct and easy to understand. You need to pay very close attention to pacing. Diction is another area that needs to be top-notch. You want your message to be quick and to the point, so you don’t waste someone’s time. Also, so they don’t hang up on you mid-pitch.
Pronunciation is yet another matter of concern. You want the recipient of the message to understand every word. The tone of the message itself needs to be uplifting, positive, and very actionable. You will need to decide if a male or female voice will be more effective. Age and accent are also crucial concerns. If you have employees send voice messages for you, make sure they can speak clearly and concisely.
Your Timing Needs to Be Just Right
There are many factors to consider when it comes to creating a truly voice marketing campaign. One of them is making sure that you deliver your message at the appropriate time. This is true in both the literal and figurative sense. Early morning and late night are two times that you should avoid calling people. You want to reach out to potential customers at times when they will be more receptive to unknown callers.
However, the timing of the message itself in terms of its relevance is also a matter to consider. You need to craft a message that is on point with a particular set of concerns that your audience may have. You want to first be able to identify their pain points, then offer a solution that is appropriate. This information will come from doing research on your target demographic and creating a pitch around it.
Your Voice Broadcast Needs to Include a Call to Action
It isn’t enough just to send people a message that makes them aware of your existence. You want to use the time that they give you to create a lasting impression. After your call, they should want to learn more about your product or feel compelled because you offered a solution to their problem. This can be in the form of viewing your website, researching your product, or asking for more detailed information.
The best way to do so will be to craft a message that includes a clear call to action. This will give them a pressing reason to go straight to your site. A sense of urgency will guide them into taking your item to checkout. A call to action can be many things, as long as it rates a sense of urgency in the buyer. It can be a question or statement. As long as it brings out a need for your consumer.
It’s Time to Make Your Voice Heard
The time to create an effective voice messaging campaign for your business is now. This will be a matter of getting the right tone as well as the correct content. You need to make sure that your message is timely and actionable. The last point to consider is making sure that your voice reaches the right people. This will all come from careful research on consumer habits. Use all this information to craft compelling voice campaigns that interest and engage your audience.