Nobody loves to pass up an important opportunity. Make careful you organise your holiday promotions in advance to avoid being a no-show.(promotion strategy)
Your business cannot afford to lose out on the Christmas season with holiday retail sales expected to reach over $789 billion in 2020.
So allow us to demonstrate how to develop some fantastic holiday promotions and spread the word with appropriate holiday email templates.
We’ll provide you eight fantastic holiday promotion ideas in this article, along with advice on how to make your promos successful this holiday season.
Holiday marketing suggestions to increase sales(promotion strategy)
1. Examine an early-bird deal(promotion strategy)
By thanking customers for their business, 3 Kittens Needle Arts used their Small Business Saturday email campaign to entice them to visit their store. For the first 25 clients who bought $50 or more, the yarn shop offered a unique poinsettia giveaway in addition to tea and sweets.
2. Post a holiday shopping guide.(promotion strategy)
A Christmas gift guide might assist your consumers in finding the ideal present. Include a range of suggestions for various family members and pricing ranges.
No Rest for Bridget, a fashion company, featured a variety of gift suggestions in their holiday newsletter, including jackets, shoes, and jewellery.
3. Emphasize a bonus gift card offer.(promotion strategy)
Offer a particular incentive to clients who buy gift cards from your company.
Customers who purchased gift cards at Prezo Grille & Bar were rewarded with a bonus of $25 for every $100 spent. For customers who wished to give and receive, this presented the ideal win-win situation!
4. Provide shipping is free
By providing free shipping, orders will increase.
As William Roam did, you can even select a certain pricing point to entice customers to buy one or two more items to their cart.
5. Hold a holiday picture competition
Run a holiday photo contest like Tasty Burger this season to have fun with your consumers.
They established a unique “12 Days of Ugly Sweaters” competition to encourage clients to flaunt their festive attire and compete to win a $150 gift certificate.
6. Market your seasonal activities
Give your audience a discount or a voucher to advertise any events your company hosts, whether they are physical or online. A technology training company called Geek Girl sent out this email offering a 20 percent early bird discount to anyone who purchased tickets by the end of the year.
7. Present your information.
Owners of companies that offer services or experiences are professionals in their field. Customers are paying you for it, right?
To give your audience a taste of what you do and to entice them to become a client so they may experience your entire range of services, put together a digital asset. The prize might be anything, including a list of 10 suggestions, an e-book with your year’s finest blog entries, or a webinar. Michelle Pfennighaus, a health coach, sent a link to a free webinar on food allergies along with a recipe for Halloween pumpkin fudge cups.
8. Try a giveaway or contest
Encourage your audience to participate in a contest or a raffle for a freebie to keep your company top of mind. To enter to win the reward, they only need to provide their name and email, or you can ask them to do something. On their Facebook page, Workers’ Credit Union announced the start of a pumpkin carving competition. Fans who sent in pictures of their pumpkins were eligible to win a $50 grocery store gift card.
Suggestions for great Christmas promotions
With the proper planning, you may have a holiday promotion that will support the expansion of your company long after the holiday decorations have been taken down and stored.
Here are five ideas to help you have a successful Christmas promotion:
1. Ensure the timing of your message
The following three major shopping days will take place during the holiday season of 2021.
Cyber Monday (November 26)
Saturday Night Small Business (November 27)
Digital Monday (November 29)
When scheduling your Christmas promotions, make sure to include these three dates in your marketing calendar.
However, you can’t wait until November to begin planning how you’re going to get a piece of the holiday retail pie. In actuality, by October, 35% of shoppers had already begun their holiday shopping.
Start creating a schedule for the holiday season as soon as you can. Consider when you will send your regular email newsletter, what you will post on Facebook or Twitter in the run-up to the holidays, and whether you should run a local promotion.
Remember that the holiday shopping season doesn’t officially begin until Small Business Saturday, Cyber Monday, and the following weekend. The majority of your clients will continue to make purchases through December 31. Whether or not they choose to shop with you depends entirely on how timely your promos are.
2. Make it simple for customers to benefit from your holiday promos
We are all aware that shopping around the holidays isn’t always enjoyable.
Your customers are craving simplicity in the face of seemingly endless shopping lists, persistent crowds, and insufficient planning.
Here are five suggestions for how to make your Christmas promotions simple for your audience.
Make it pertinent Consumers are bombarded with a lot of irrelevant content over the holidays. This year, be sure to pay attention to what your customers actually want. You may conduct a poll right away to find out precisely what clients want.
Let your images speak for themselves: By using images to tell your tale, you can provide your audience content that is “easy on the eyes.” Choose the products you wish to feature this season and present them to your audience. Give a little background on each and be sure you give clients a place to ask inquiries.
Design carefully: Avoid stuffing your email design with pointless options. Make it simple for customers to navigate through your emails and find the information they need.
Utilize links wisely: Customers just want to get where they’re going over the holidays. That means employing links that lead directly to the good, service, or event you are advertising when it comes to your marketing.
Create a compelling call to action: By incorporating a call-to-action that makes it simple to take the next step, you can assist your clients in making decisions. A compelling call-to-action can make all the difference when it comes to driving traffic to your website or linking to a promotion.
Source: promotion strategy , promotional strategies