Surviving in this highly competitive era and achieving better performance is becoming a daunting task. Business owners work on every aspect of an e-commerce website, including performance, design, load speed, and maintenance.E-commerce Website Therefore, to enhance your e-commerce website presence, you need to incorporate the latest web design trends.
You can hire an experienced web design company that can guide you through the changes and trends you need. Below are five e-commerce web design elements that you need to be aware of to attract potential buyers.
5 eCommerce websites require web design elements
home page
The home page is the first impression your customers get about you and your business. Therefore, make sure your homepage is attractive and informative to attract potential customers. Here are the elements of a high-performance e-commerce website:
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A descriptive product category in the header section or sidebar.
A systematic presentation of trending recommended product categories.
Keep your customers on your e-commerce website by entering and closing attractive pop-ups.
The structure of the home page is not limited to the above elements. It depends on two main factors: your industry and your target audience.
Search function
Looking at the products your customers are looking for increases your shopping potential. The search bar or box is the first thing a customer sees when they visit your website. Therefore, use contrasting colors and statements, such as entering text, to make the search bar stand out.
Websites usually select the right corner to find the search bar, so try to find a place that your customers can easily find. In addition, try adding product images and filters to increase your conversion rate.
Checkout page
There are several possible reasons for a customer to leave the cart. You can reduce your chances by working on the following:
Try to reduce the number of steps to complete the checkout process. You can also use A / B testing, a single-page checkout with multi-step checkouts, to test what works best for your customers.
If your checkout contains multiple pages, display the progress bar. E-commerce Website
It offers buyers various payment options and displays a logo. For example, PayPal, Google Pay, HDFC PayZap.
Account registration and login
Make the account registration and login process simple and effective. Find an e-commerce web design company and include the option for customers to log in via social accounts such as Facebook and email. Limit your registration information to contact numbers and emails. Once registered, we will ask for other details related to shipping and payment options.
Page about us
Be aware of yourself on our page, especially when dealing with B2B commerce. Shoppers in most business categories call the Company Profile page before making a purchase. Therefore, in order to attract potential customers, you should pay special attention to your About Us page and include all necessary information.
Keep the About Us page simple in design and keep the pointer short and crisp. Avoid CTA and marketing. However, support your story with product visuals and a good team.
The ultimate important point !!
Therefore, use contrasting colors and statements, such as entering text, to make the search bar stand out.
Websites usually select the right corner to find the search bar, so try to find a place that your customers can easily find. In addition, try adding product images and filters to increase your conversion rate.
Checkout page
There are several possible reasons for a customer to leave the cart. You can reduce your chances by working on the following:
Try to reduce the number of steps to complete the checkout process. You can also use A / B testing, a single-page checkout with multi-step checkouts, to test what works best for your customers.
If your checkout contains multiple pages, display the progress bar.
It offers buyers various payment options and displays a logo. For example, PayPal, Google Pay, HDFC PayZap.
Account registration and login
Make the account registration and login process simple and effective. Find an e-commerce web design company and include the option for customers to log in via social accounts such as Facebook and email. Limit your registration information to contact numbers and emails
Make your e-commerce website attractive and convenient by simply delivering the product your customers are looking for. Timely repetition is the main factor. Be sure to incorporate the latest changes to improve performance among your competitors. Integrate the latest web design, collect customer reviews and make your e-commerce website a success.
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