Did you know the average time people spend online is 6 hours and 24 minutes per day in 2022? Also, the total internet penetration worldwide is 66.2%, a growth of 1355% as compared to 2020. These numbers will only grow. The bottom line is clear, more and more of your customers are online. Getting visible through effective digital marketing and social media presence is essential for your business to grow. Here are some key points about why digital marketing for business is crucial in 2022.
9 Reasons Why You need Digital Marketing for Business
1. Your customers are online
As indicated previously, more and more of your modern and emerging customers begin their buying process online. A report by Statista, states online shopping has increased from 209 million in 2019 to 230 million in 2021. And Stakla’s report says that 67% of the surveyed population admitted that online shopping has increased since the pandemic.
Users are well informed and begin their buying journey through researching. A very important question is what makes the user click the buy button through your app? Though the answer is complicated, it has two primary aspects. One is a personalized experience. A famous quote in marketing says “People buy feelings not products or services”. It is vital for any business to appear in the top search results when users press the search button and engage through online means to provide more customized service.
The other aspect is UGC or user-generated content. To know more about how UGC plays a key role in buying psychology of customers, keep reading!
2. Digital marketing is affordable
Let’s admit it. Marketing is expensive. Well-directed marketing campaigns and traditional marketing such as distributing banners, templates, and posters can cost a fortune and exert hefty financial loads even for unicorns. For small businesses, a successful marketing campaign in the first 2-5 years can decide its survival in the market. Digital marketing for business can grow brand awareness much more efficiently at a fraction of the prices of traditional marketing techniques. A business that posts regular and relevant content is 13 times more likely to attract a crowd and content marketing only costs one-third of the marketing through posters. Not only for content marketing, but in online advertising, through Facebook and Google, you can start ads by only investing $5. On the other hand, a billboard, beside a deserted highway or a 2 am commercial slot for only 2 min isn’t cheap and affordable for most small businesses.
3. You get plenty of options
Digital marketing for business has many aspects, such as content marketing, Facebook ads, google ad campaigns, video marketing, banner ads, email marketing, Search engine optimization for organic reach, Social media marketing, Marketing through influencers, and many more. The prices vary accordingly. To run online marketing successfully you need experienced individuals as well as regular content creation. Through AB testing methods you can stop campaigns with low ROI and invest that resource in mediums with greater ROI. Thus giving you the flexibility to adjust as per market response.
4. Multimedia
Nowadays with the decreasing attention span of humans, it is important to engage with the audience in more than one form of media. The most popular kind of content your users want to consume are newsletters, videos, research articles, social media posts, podcasts, interactive tools, and online classes. Yes, you get it right. People like to feel knowledgeable and resourceful. Teaching about your content and services will exponentially grow your business. A study by HubSpot shows users are 55% more likely to engage with video content. Putting your brand out there through different kinds of content will definitely create a community of active consumers.
5. Interactivity
Digital marketing lets you directly connect with your audience so you can understand your customers’ pain points better and stay updated. As mentioned earlier, UGC or user-generated content is the data your customers generate on the internet without representing your brand. That can be a product review, social media post, blog article, etc. This is crucial because the Stakla report states that 79% of users’ buying patterns get affected directly via UGC. Through active engagements, you can increase your UGC and create a better impact on your customers that will positively increase customers’ trust and the company’s authority.
6. Digital marketing methods are more trackable
Marketing results are much more trackable with digital marketing than with traditional marketing means. With the advent of various tools for analytics such as google analytics, you can observe the campaigns’ results in real-time. This way your marketing investments will be more organized as you can invest more in the tactics with more return on investments. Simply analyzing what is more resonating with your customers and what is not can save a lot of money and consolidate your primary guesswork thus increasing your confidence. You can even understand which type of content or which ad your customers have seen before buying the product.
7. Understanding trends and taking action in real-time
Marketing is dynamic and complex. Staying updated with what is trending in the general audience and how that is affecting your targeted potential customers can change the dynamics of your business drastically. Understanding is the latest technology, controversy, memes, videos, news or even shows that are popular among users starting conversations about that topic increases brand engagements. Including the trends in your banners and content can further maximize the brand’s reach. No matter which industry you are in, trends are bound to change over time and you can communicate quickly with digital means by posting blogs or conducting a survey. An immediate response based on this data always keeps you ahead in the market as compared to your competition.
8. Watch your competitions. Because they are doing digital marketing
In a report by the content marketing institute, it is stated that 78% of the B2C businesses and 88% of the B2B business have incorporated digital marketing. Some of them even contacted a digital marketing company, or an SEO company to maximize their output with their resources. There is no doubt that digital is the future and you will find most of your competitors hopping into these marvelous marketing strategies. Analyzing your competitor’s tactics is a great way to tackle and stay relevant in the market and this strategy has been there from the very beginning in traditional ways too.
9. Influencers’ engagement:
There are a number of people who constantly post on social media platforms and engage with audiences in different niches. Picking the right influencer and getting them to make a post about your brand and how your product has simplified their life will influence their audience to become your customer. Further, if you engage with the new crowd you can generate new and loyal leads.
To sum up:
If you are new to the digital game, it can seem intimidating. But you can take help from a digital marketing company as well as an SEO expert or SEO company. Digital Marketing is still in its infant phase. A survey shows that 11 people start using social media every second. The number of people currently using social media is 3.96 billion and is expected to grow and reach 4.41 billion by 2025. The opportunity is endless. And that’s why digital marketing for business is not an option anymore. It is here, affecting our regular lives and the influence will only continue to grow.