Video marketing is the future as it has revolutionized the world of marketing. It is estimated that video marketing is expected to reach new heights sooner than imagined. Additionally, marketers believe that video marketing also helps them to get a good return on investment. Thus, all these factors support the rise of video marketing as a promotional strategy by various business segments.
Many people wonder if investing in video marketing is worth the cost and time. The answer is yes. Depending on your budget, you can either hire a professional to design your campaign, or you can also use various online video maker websites and software that can help and guide you to make a professional video for your products and services.
Thus, all types of businesses, whether large or small, are adopting video marketing owing to the versatility and profitability of digital marketing tools.
Below are some of the reasons why you need to use video marketing:
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Videos help to boost conversion rate and sales –
As mentioned earlier, videos help to earn a substantial amount of money, as they directly lead to sales. It has been observed that more than 2/3rd of the viewers who have watched explanatory videos have ultimately opted for products or services. As sight is one of our most dominant senses, the information that is transmitted to our brain in the form of a visual medium is much more impactful. Thus, if still images can help drive engagement, then well-planned videos can certainly help to boost the sales of your business. -
Videos have a great return on investment –
A majority of businesses feel that video marketing provides a great return on investment; even though video production has various challenges with respect to production, time, cost, etc. There are various online video makers and video editing tools that can help you to make the videos at an affordable cost and in less time. Also, the smartphones that we use can help to create good videos. In video marketing, the content of the video is what matters the most, as the viewers usually skip those videos which do not clearly explain the products or services that you are offering.
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Videos help to build trust –
Building trust among customers should be the prime goal of any business, as trust is one the foundation on which people buy a product or avail a service. The concept of video marketing is completely based on trust, and helps to create long-term relationships with the customers. Video content usually engages the client and ignites their emotions.
There are many social media platforms on which you can promote your brand. For instance, YouTube is one of the most powerful social media platforms to promote your brand. Effective marketing videos on these channels can foster trust among customers, a few of them still believe that buying products through the internet can lead to fraud. Thus, videos help customers gain confidence to purchase products online.
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Search engines love videos –
Videos increase the time spent by the viewers on the website. Thus, the longer duration the customer spends on the site, the more it helps to build trust among them. Additionally, the AI of the search engines also helps you to rank higher if your site posts videos on a regular basis.
For instance, Google would rank you higher in SEO if your website has video embedded. In addition to the video upload, you can also add interesting titles and descriptions to your videos to get a higher rank. A higher rank on the search engine means that the chances of your video getting reflected in searches is higher.
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Videos appeal more to mobile users –
Mobile and videos go hand in hand, and a majority of smartphone users watch videos on their mobiles. People prefer watching videos on the go. There is also an increase in the number of smartphone users. These factors have led to an increase in the number of video audiences. Thus, with the increase in mobile videos, there is an increase in personal connection with the brand. -
Video marketing can help you to explain everything to the viewers –
If you plan to launch a new product or service; then you can make a video that explains in detail how it works. The viewers who have watched the explanatory videos would often like to know more about the products and services you are offering.Additionally, if you want to explain a difficult concept, then you can use animation, as it helps to give what no text or live video can do. As animation is a perfect combination of entertainment, simplicity, and nostalgia, you can use these effectively to make an animated video.
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Videos also help to engage the most inactive buyers –
Video marketing helps to cater to a large base audience. Video content is a great tool to learn about new products, services, and is also an easy way to consume new concepts. These days people don’t have the time to read long product descriptions or read in-depth about the terms and conditions of the services.
The modern consumer believes in action to understand all the concepts. Thus, video marketing is one of the preferred mediums for such customers. Video marketing helps to target the eyes as well as ears of the laziest customers. Hence, the chances of your product being accepted are much higher with video marketing.
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Videos encourage shares on social media platforms –
Various social media channels encourage video content with new and advanced features. Social media platforms such as Facebook, Instagram, and others encourage video content. Thus, it is advisable that you create exciting and entertaining videos that would encourage the viewers to share them on their social media platforms. Additionally, social shares would also help to generate traffic to the site and subsequently lead to conversions.
Thus, video marketing is the need of the hour for businesses to market their products to consumers competitively. Brands that do not use video marketing will soon find that they are way behind the curve, and their customer outreach will suffer in the long run.