5 Online Marketing Strategies To Increase Your Sales
Looking for the best online marketing strategies to increase your sales and conversion? If yes, then you have come to the right place. In this blog post, I’ll take you through not 1 but 5 innovative and surefire online marketing strategies to skyrocket your sales and conversion.
So without wasting much time let’s being.
5 Online Marketing Strategies To Increase Your Sales
1. Use exit-intent popups
The first on this list of online marketing strategies is exit-intent popups. Several studies show that exit-intent popups can help you in recovering 70% of your business abandoned cart.
These pop-ups appear on the web page when the visitor is just about to exit your website. This technology works by analyzing the mouse movement of the users and appears on the web page at the time when the user takes his mouse towards the closing tab.
Several research suggests that Free shipping is the most common type of exit-intent popup that induces 93% of customers to buy a product.
You can also try coupon code, free trial or any other offer in your exit popup.
2. Re-marketing
Let me start this by highlighting some breathtaking stats about remarketing ads.
- Every 3 out of 4 customers now see remarketing ads and interact with it.
- 1 in 5 marketers has a dedicated budget for remarketing ads.
- 56% of companies use remarketing ads to get more customers.
- 70% of website visitors are more likely to convert when targeted with remarketing ads.
All the above facts clearly indicate that remarketing can surely take your sales to the level of awesomeness.
Re-marketing will allow you to connect with your customers who have previously interacted with your product but have not purchased it. So, if you show ads to such visitors, your conversion and sales will surely go up.
Google, Facebook and Instagram are having some amazing re-marketing capabilities.
3. Be creative with content
The next on this list of online marketing strategies is to be creative with content.
If you want to create an award-winning digital marketing strategy then you need to be a bit creative with your content. Whether you are a small scale IT company in Bangalore or a large e-commerce brand, your customers do expect some creative and top-notch content from you.
Hence, depending upon the type of business, you can leverage the following types of content:
- Blogging
Blogging is one of the most useful content marketing strategies and it is useful for your SEO as well. According to HubSpot, companies who publish blogs regularly generate 55% more traffic as compared to companies who don’t publish blogs.
- Images
If you are using a visual content platform like Instagram then start publishing image-based content. Images can sometimes convey the story better as compared to textual blog posts.
- videos
Video content is the future and I don’t need to say much about it. If you really want to take your content marketing game to the next level then start publishing video content often.
4. Google Ads
The next online marketing strategies are Google ads. 50% of the people who click on online ads are more likely to purchase a product. So, if you are having a good amount of marketing budget, then you must consider spending some chunk of it on Google ads.
Google ads will not only help you in increasing your brand awareness, visibility and reach but will also have a positive impact on your sales because 90% of consumers say ads influence their purchase decisions.
Hence, you can surely think of using Google ads for increasing your online sales.
5. Use CTAs
The last on this list of online marketing strategies is to include CTAs.Having a CTA or call to action button on your site is very important as Hubspot found that adding an anchor text CTA can boost conversion rate by 122%. So, if you want to increase your sales, then do add a CTA button on your website.
While adding a CTA, play attention to its placement.
If you are running a e-commerce store or a product based website, then always add a CTA button next to the product.
This will allow the users to act immediately if they like the product.
Following are the other elements that your CTA must have;
- Action words like buy now, free, add to add, discount, get coupon code and so on.
- Play attention to colour and letters.
- Connect your CTR with the navigation page.
You can also consider conducting A/B testing for your CTA if you are struggling in finding the best option for you.