Over the years, the concept about b2b sales has completely changed. While the sales of almost every business organization, whether b2b or b2c are normally dependent on the performance of the sales & marketing teams, the process of b2b sales has become much more than just that. It is now considered an even more sophisticated and complicated job to do.
Sales has never been considered as an easy job in fact, sales have always been one of the most difficult and demanding roles in an organization regardless if it’s b2b or b2c. However, with the increasing competition, the need to achieve higher targets and to increase the chances of your organization’s growth, businesses are lining up to make use of the latest techniques and strategies, which can help them in increasing their sales and revenues effectively.
Its not just about generating leads anymore. Its about generating high quality leads, which are, if not certainly than definitely, have a much higher chance of being converted into legit sales. The number of leads rarely matters anymore. However, generating quality leads is quite a challenging task especially in these competitive times, where every b2b organization is gunning to be number 1.
Whether you are trying to attract manganese ore buyers in China or you are trying to generate leads for crude oil buyers in Russia, as long as you are using these strategies, you are good to go.
Lead Generation through Specialized Platforms
Yes, you can use and put in a lot of effort in generating leads for your b2b businesses through old and traditional means such as connecting through buying agents however, if you are trying to make the sales process more efficient and generate quality leads then using websites or platforms like b2b portals can have quite a positive impact on your sales figures.
B2B websites are there to cater to buyers and sellers across the globe and creating a profile on such a platform can help your b2b organizations in generating quality leads in the most efficient manner. Furthermore, these websites can offer you a number of amazing benefits that can help in improving your leads generation process and eventually sales as well.
Research & Identify Your Customers
Researching about the market and understanding who your customers are can come in handy for your b2b organizations. This is the first thing your b2b businesses need in order to target your ideal customers and use your marketing and advertising prowess to attract them. See, you can never hope to generate quality leads or increase your b2b sales if you do not even know your customers, understand what they want and realize how you can cater to their business needs.
See, selling your goods is not an isolated process. It is in fact, a highly sophisticated process, which starts from basically, understanding what your customer wants. Yes, marketing and advertising are different from sales but you cannot claim them to be disconnected with selling products. Everything you do in your marketing campaigns and all the information you provide and persuasion you do through advertising is simply a means to an end. And, the end is to make or increase your sales. Therefore, identifying your ideal customer can help you in narrowing down your focus and target only the right people or businesses, which will result in generating quality leads and later on help in increasing the sales of your b2b organizations.
Improve Coordination Between Your Sales & Marketing Departments
While sales and marketing are two separate functions however, when they go hand in hand and work together with proper coordination, then they can do wonders for your b2b sales. The right marketing strategies combined together with the right selling techniques can boost your b2b sales effectively. Moreover, experts have reported that when the sales and marketing departments of b2b companies coordinate and combine their efforts to achieve the same goals and targets then they are more likely to increase the sales revenues of the company and it can even increase by 24%.
Social Media Platforms can be of Great Help
Social media marketing has opened up new doors of opportunity and success for both b2b organizations and b2c companies. The sheer fact that social media platforms are virtual places, where you can interact with billions of people is something, which can help your b2b businesses to increase their reach exponentially.
Furthermore, creating a powerful presence on social media these days can be quite helpful, when it comes to improving your lead generation process by creating awareness about your business organization. Furthermore, the same leads have a greater chance to convert into a sale, if you are using the right tactics.
Yes, admittedly, social media platforms or marketing is not directly going to help you in increasing your b2b sales. It can even take quite some time, before your social media pages can help you in generating quality leads as well. However, this is one of the most powerful platforms, which you can use to engage with your audience directly and have better online visibility. With consistently engaging your audience, you are more likely to attract the right audience and generate quality leads, which have a much higher chance of turning into a sale than if you simply, start cold calling.
Don’t Wait to Call Your Leads
Research shows that waiting too long to contact your leads is going to affect your ability to convert your leads into sales successfully. Experts have analyzed this and the stats show that if you reach out to and call your potential buyers or leads within the next five minutes of them visiting your website or visiting your social media pages then there is a considerable increase in the chances of closing the sale.
Calling within the next minute of an inquiry made online by a lead will increase your chances of converting that lead into a successful sale by 391%. Furthermore, if you wait just one more minute to call your leads then this percentage drops down to 120% and the more you wait the lower will this percentage drop down to. This is why you should call a lead as soon as you get them, waiting will only ruin your chances of closing the deal.