4 Actionable Tips to Increase Website Traffic

Overcoming common challenges is quite easy. However, some challenges are big that businesses face. One such problem is the lack of traffic to their websites. Well, there are some incredibly actionable tips that companies can apply to influence and increase visitors to the website. Thereby increasing the sales.

When a business experiences a fall in website traffic, there can be a few common questions that arise, such as:

• Why this is happening even after correctly doing everything?
• How to improve traffic?

For all the common questions, there is a standard answer to cater to these; lack of SEO. Content and design that are unfriendly to SEO keep the site away from connecting with the visitors. There is another reason as well for such failure: not focusing on social media.

However, the following are proven ways that can help you gain social media traffic to your website. It doesn’t matter whether you are among apparel suppliers or stretch wrap film manufacturers–

1- Make sure to use proper keywords, preferably long-tail ones. Use after thorough research using adequate SEO strategy or searching on your competitors’ websites.

2- Make sure your website is unique and has something new, useful, and enticing for the readers. Your content should have something valuable for the reader.

3- Make sure you get involved in the blogosphere and show interest in others’ websites so that your name can spread

4- Improve social media activeness with the aid of a blog post that will attract Instagram followers, seek attraction and make your social media followers click on your post

5- Make sure to use a catchy headline because every four out of five people only read the headline and then continue reading. If the headline is boring readers will leave your website.

Thus, your primary focus should be on improving the visibility of your content as well as the engagement of the visitors at the same time.

• The best way to do this is by writing relevant comments on blogs and posts of other people or
• Write guest posts to publish on other sites

This ensures that people recognize you, trust you, and click on the link to share it with others. This will boost social traffic to your website.

 Strategies to sell content material

You must promote your content material as well to reach out to further social followers and drive them to your site. There are some strategies to follow for that matter. These are:

1- Utilizing relevant photos to make your posts more engaging

2 – Building backlinks that are accessible

3 – Applying Tumblr for content sharing across social platforms by proportioning hyperlinks and encompassing hyperlinks in paragraphs.

All of this will assist you in generating more significant exposure as well as keeping up with the current state of affairs. Most importantly, this will ensure that your content is optimized for search engines.

Fill the content gaps

Most business websites do not realize the gaps in their content. They need to fill up this gap. For this, they need to identify a new and relevant keyword that will enable them to reap the benefits of the opportunities through your blog.

The best way to go ahead here is to conduct a content gap analysis of your competitors. The analysis is also among the fastest ways to bridge the gaps. The processes to follow are:

1- Use Keyword Gap Tools such as SEMrush

2- Enter five or more competitors and

3- Analyze their keywords

Finally, use the advanced filter option to pick the top 10 keywords and use them in your content.

Use smart links to serve compelling offers and your email list will prove to be useful. This will aid you in promoting any new content only by a couple of clicks when you use any email marketing software.

This reflects you can show your new content to thousands of subscribers in a matter of seconds.

Make the best use of influencer marketing

The popularity of influencer marketing is increasing with each passing day. Thus, even if you are a stretch film machine roll manufacturer, you should make full use of it to gain more social followers and traffic to your site.

As per the research of e-marketer, it is revealed that over 81% of social media marketers believe that influencer marketing is among the most effective marketing channels. The reason behind the popularity is that these influencers have a massive follower base. When they promote posts, it automatically goes to a large number of followers. This is in addition to those followers that you have of your own across social channels. This suggests your chances of gaining further social and organic traffic to your website are enhanced automatically.

The advantage of influencer marketing is that you do not have to build trust among your followers on your own. Influencers will take care of it for you. Just make sure you choose the right type of influencer, micro or macro, based on your budget and needs.

Follow the digital trifecta

Digital trifecta involves the three magnificent channels for content distribution that provide more exposure once you have created the content. These channels are:

1- Owned media:

You own these platforms and offer the initial exposure to the content.

2- Earned media:

These are the channels with which people engage through the content once you have published it on the owned channels. This brings results in organic exposure to your content.

3- Paid media:

As the name suggests, paid media will need to pay for your ads. This will result in additional exposure with a significant percentage of users will see your updates of your followers in the existing social media landscape.

Choose the one according to your needs, and once the readers show interest in your content, follow the steps to pursue them to visit your website. You will find it much easier to gain more organic traffic to it.