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10 Best SEO Software for Small Business

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Driving organic traffic to your business website can seem to become a tricky affair to accomplish. Using the right SEO Software can help you elevate your small business off the ground and make your way out of the competition you may face in the markets.

Many small business owners and marketers often find it tricky to narrow down the right SEO software to serve their needs. They may usually assume it may be too expensive to fit their budget. Whether you run the mystery rooms in Bangalore or any other business, using the right SEO tools will make your business processes much more efficient than earlier.

This article will explore the ten best SEO software every small business needs to start working on to streamline their business processes and improve their efficiency. Check it out now:

10 Best SEO Software

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  1. Google Keyword Planner 

Using the right keywords in the right places is the key to any SEO strategy, and Google Keyword Planner will help you work on it. The tool works by assisting users in identifying suitable ad groups and keywords relevant to their business niche.

The keyword planner helps you access the kind of phrases or terms people usually look for on the internet and how often they are searching for them. The tool also categorizes the keywords into two groups – keyword competitiveness and search volume.

The Google Keyword Planner will also showcase other relevant keywords used by people in your locality. It will also show you the keywords facing low competition and high volume, in contrast to others, and help you define your SEO strategies. For example, if one is running an escape room and searching “escape rooms near me,” the keyword planner shows the search volume, keyword difficulty, and all. In this way, you can also use local SEO to boost your sales effectively.

  1. Semrush  

Semrush will help your small business proficiently with its efficiency in SEO strategies and in the arena of digital marketing. It primarily works as an SEO content and analytics tool, helping businesses with detailed SEO guidelines to make well-informed decisions.

You can draw sufficient advantage of the tool in improving your local SEO techniques and advertising. Semrush also works on identifying your immediate competitors in the market and helps you to stay clear of them. It also offers you a keyword manager, providing you with a list of semantic keywords to use in your content to reach more people.

  1. SE ranking 

SE ranking is a highly cost-effective and budget-friendly SEO software for small businesses. It offers users various functionalities like keyword rank tracker, website auditing, keyword research tools, backlink monitoring, and more. It provides flexible premium plans with similar SEO features for you to choose from for your business.

With the help of this tool, you can now perform in-depth keyword research and competition analysis to find suitable keywords for your content. SE ranking utilizes a vast and updated database to search for the best keywords for you. It also provides practical suggestions and helpful website auditing of your on-page and off-page SEO issues.

  1. Moz Pro 

Moz is a renowned and highly efficient SEO software for small businesses to work with. It offers users a complete solution for all their SEO needs, providing features like keyword research, site audits, rank tracking, and more.

Moz Pro has a specific metric called Keyword Priority, helping users with valuable suggestions of keywords that will improve their sites. You can use the link intersect tool of the software to compare backlinks for five different domains in one go. The device has four other pricing plans for you to choose from per your company’s needs and desires.

  1. Google Analytics

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Google Analytics is probably one of the best marketing tools businesses can ever use in the market today. The software offers several exciting and useful features to enhance your SEO strategies and improve your business. The tool provides users helpful insights on factors like, who visits their site, the most frequently viewed pages, and even how visitors come across their page.

The insights offered by the tool will help users understand whether the website is receiving organic traffic or referral traffic from different social media profiles. The device will also help you track your ROI based on specific goals alongside identifying keywords that can help you drive traffic to your website.

  1. Google Search Console (GSC) 

Google Search Console is a free SEO software that can help small businesses to regulate, monitor, and run their website seamlessly. It will help you to manage your presence on Google Search and detect potential issues that may arise.

You can use the tool to detect the pages that usually pop up in the Google SERPs and find out which searches generate impressions on your site. GSC also helps users to find pages blocked from being indexed in Google and find out website penalties based on different issues. The tool further allows users to check and verify your site’s internal and external backlinks.

  1. SEO Powersuite 

SEO Powersuite comes as an all-in-one solution to solve all the SEO needs of small business owners. It works as a free desktop tool that you can download and install on your PC. The software functions as a powerful combination of four different devices, namely:

One of the best parts of using this tool is that it can work in offline mode. In contrast to any other SEO software in the market, SEO Powersuite is a cost-effective and efficient alternative that small businesses can use.

  1. SEOquake 

SEOquake works as a free Google Chrome extension developed by Semrush. It offers users several free SEO tools to check their metrics on the go! Though it is not as efficient as any regular SEO software, SEOquake is a valuable and free alternative offering high-end domain insights for different sites.

The tool offers users a basic SEO audit, helping them diagnose any website to ensure that there are any critical issues. It will also give users an idea of your website’s size and prominence based on the number of indexed pages and backlinks it has. Using this extension, you can also find out the keyword density of a given webpage.

  1. Mangools

Mangools is beginner-friendly SEO software, offering users a clean dashboard and several efficient features to solve their SEO needs. It gives users a combination of five different SEO tools:

The tool has a unique feature called the SERP Features Impact, offering users a glance at the crowded SERP for their target terms. The efficient SERPChecker allows users to compare target URLs with different top-ranking sites to seek content opportunities.

  1. Ahrefs  

Ahrefs is an efficient and renowned SEO tool helping users gain detailed insights into their competitors in the market. It offers a keyword explorer tool that can help users by providing a vast, updated list of relevant keywords.

The rank tracking tool of Ahrefs is user-friendly and helps users to track different keywords and compare their positions on competitors’ websites. Users can even check the top-performing websites in their industry using the Ahrefs content explorer tool. Provided you have the budget for it, you can check out the premium plans of Ahrefs, for they open up a vast arena for your SEO needs!

Conclusion

These are the ten best SEO software every small business can check out. So, go ahead and check out these different tools and software to find which will solve all your needs!

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