Posted by on Apr 18, 2010 in Blogging | 0 comments
Blogs have increased popularity over this past months. Many people have started to create their personal blogs to express their thoughts and feelings. Internet companies have also started their blogs to inform consumers on the latest product news and reviews.
Because of this, blogs are also being used as internet marketing media. Before, internet marketing is done by placing banners and links on popular websites, such as news and information sites. Links were also included on newsletters and marketing letters sent to the members of their mailing lists. Many people spend time reading blogs. People read their friend\’s blogs, their favorite author\’s blogs, blogs on topics that they are interested in, and blogs on product reviews. With the increasing popularity of blogging, it is even feared that people rely on blogs to get the latest news.
While getting news reports from blogs isn\’t reliable, some people look for product reviews through blogs. In some cases, this is more dependable. While it is true that some media persons are being paid to write good reviews about a certain product, blog writers write about their actual experiences on products and services from a company. Since there are many people who read and start their own blogs, blogs are a good medium to market a product. With the increasing blog traffic means increase in product sales.
Blog traffic can be increased by joining affiliate programs and sites, which will list your blog under a certain search category or name. You can also have your blog advertised in popular websites. This, however, will cost some money and is not advisable if you have just started blogging. A writer who has just launched his/her blog will want as much traffic as possible to increase advertisements on the site. Also, some advertisers pay every time their link is clicked or the page that has their link is viewed.
When you have increased traffic on your blog, you should try to keep you visitors coming back and recommending your blog to friends and colleagues. This can be done by having informative or amusing content and good blog layout and design. You may develop your blog\’s content or you can also acquire the services of a web content writer to provide you with the blog articles.
The blog\’s layout and design also plays a big role. While most of the companies offering free blog hosting offer pre-selected templates, there are also some that allows customization that if you utilize this feature correctly can increase your blog\’s traffic.
Here are a few tips to make your blog stand out from the millions of blogs out there that have standard designs.
* Customize the banner
The banner usually has the most generic designs that are common to the blogs from a blogging company or service. You can personalize this banner by having a graphic with the dimensions of the banner. You can also edit the graphic so that it will also include the title of your blog. In this case, you can create your own graphic or you can purchase professional looking graphics online for less than $10.
* Personalizing photos
Of course, most of the photos that you will be posting will be your own. However, if you don\’t customize the photos before posting them, you may miss maximizing the enhancing benefits graphics can add to the page. Adding photo borders can help the photo stand out from the page. It can also add to the design of your blog. You can choose a standard border or you can also create your own border which can be associated with your blog\’s templates.
* Add a favicon
Don\’t you think sites with icons on the address bar before the website\’s URL are cool? Many people do. These favicons add a professional look to the URL. These easy to do using photo or graphic editing softwares.
* Check out blog templates, layouts, backgrounds, textures and skins from sites
There are sites that offer free blog templates, layouts, backgrounds, textures and skins. You can make use of these so your blog will not look generic like most of the blogs hosted by the service provider.
* Include RSS feeds
This is a cool way to inform people with newsreaders about your blog headlines. Tutorials on RSS feeds are available on the internet.
* Audio makes your blog more personal
Not only does audio personalizes the blog; it can also keep your visitors coming back. You can try having streaming radio stations, mp3 file or playlists loading with your blog.
If you have signed-up with Google Ad-Sense, which I am sure you would like to do, make sure that the ads are conveniently placed that these will not hinder your readers\’ ease in accessing the information on your blog.
Try using these tips and you can definitely increase and retain traffic on your blog.
Online Auction Trader – Ebay Powerseller and Advisor.
Visit our Ebay Selling resource where any advice can be sought on any aspect of Online Trading.
Posted by on Apr 18, 2010 in Blogging | 0 comments
Plugins for the WordPress platform are tons of fun and incredibly useful. You’ll find everything you need to turn your blog into something amazing that is every bit as great as you would have imagined. While there are many plugins out there that are worth your while, the five that follow are the cream of the crop.
This plugin actually comes standard with your WordPress installation. You will have to get a WordPress.com API key to make it work, but after you do it’s pure bliss. This will help keep spam comments away automatically! Akismet is smart enough to put suspected spam into a separate folder, and it even learns from you as you go. You should always activate this plugin for the best results with your blog. It saves you a ton of time too!
Linking to different pages in your blog from every page is a great search engine optimization tactic. The problem with blogs is that it can be so hard to dig through old posts that are related and manually link them in your new post. Related posts solves that problem! This will automatically insert some relevant posts for your blog. It’s very hands-off and very effective. Both visitors and search engines love this plugin.
All in One SEO Pack
Once again, optimizing your site for the search engines is going to be one of the best ways you can make money with your blog. The higher you rank, the more traffic you recieve. The more traffic you receive, the more money you make! The All In One SEO pack makes your life easier because it allows you to specify the title, description (that will show up in the search engines), and keywords.
WordPress Database Backup
Backing up your blog is crucial if you value your business. You never know what could happen to your server, and it would be awfully devastating to lose everything. You can easily back everything up by pressing a few simple buttons with this effective and very useful plugin.
This plugin is greatly effective and it encourages a lot of interaction on your blog. It lists the people who have the most comments within your blog. They love this because they get the extra exposure. You love it because people really get into posting to try and be at the top. It also gives social proof. When people visit a blog for the first time they are more likely to stick around if there are clearly other people there who value your content. The fact that they can see others participating is a great thing.
There are an incredible number of different plugins out there that are ready for you to use. Install these essentials and you’ll be well-prepared to become the great blogger you’re going to become.
Posted by on Feb 23, 2010 in Blogging | 0 comments
Before i start the basics about blogging are you aware that there’s a new way to keep your friends updated of the things happening in your life? blogging is one of the revolutionary way in the internet that can let you owned a personal diary that can be viewed by many people. This is called the weblog or more popularly known as the blog or blogging.
A blog is like a journal where you can write or post your daily activities on a regular basis. The term blog is the short term for web blog. Blogging is an act of adding, writing and maintaining a blog by yourself.
There are several types of blogs that in my opinion you should know. These type of blog is commonly use by a blogger in the web today.
• Personal blog – this is the most famous type of blog used in some of the friendly hub in the net such as blogspot,wordpress etc. This is defined as the online diary or journal that you owned, where you can post your poem and other literature piece or even what is happening around you.
Cultural blog – it discusses all about music, arts, theater and other popular culture.Usually,this is for educational purposes. Topic blog – it focuses on the function like some of the search engines present now. Some writers who want to write about something unknown can use it.This type of blog usually it focus on one niche topic. This type of blog is commonly use by internet marketer Business blog – this talk about the stock market and other business related topics. It is also use to promote businesses, to talk about economics in forum type and manage information.This type of blog is commonly use by buisnessman. Science blog – it is the mode used to disseminate information and data. However, scientists only use this mode for simple scientific data and information because they believe that it could damage the credibility of their science as many people can read it.This type of blog usually reveal a part of confidential information that only authorise people can view it. Moblog – it contains all the information from a mobile phone. This type of blog focus in one niche called handphones. Collaborative blog – this kind of blog is written by two or more writers. Particular site is open for all the writers to write together with others.This type of blog usually encourage people to share their thoughts and ideas. Eclectic blog – This type of blog it focuses on niches individually or collaboratively made. Educational blog – Similar to cultural blog but this is used by students to record the things they learned from their teacher including the activities done in a day. Directory blog – this blog gives a regular update of all the visited links.usually this kind of blog is contain a guide or information for its visitor. It focuses on particular news and happenings. Forum blog – it functions as an internet forum. It allows two or more bloggers to post discussion on the net. Spam blog – this is a form of persuasive advertising. Commonly known for the name splogs. It is characterized by the use of bold letters and self-claim advertisements.
There are many web-based blog journals available online. You can post your own blog, too. Anyone can start writing a blog. In many cases, it is free. How do you start making a blog?
Here is how, follow the following steps in writing a blog.
1. There are many blog sites available online that offers free blog posting. They also offer free accounts with many features.As i stated above, blogspot and wordpress provides free blog service.
2. You can choose your blog to be private view or public view. Many blog site offer a blog that contains a password, only a few can read your blog. You can also post a blog that can be read by anyone.
3. In Blogspot (a blog service that i personally use) You will be given an option to choose the scheme of your blog site. You can edit your own color, layouts and schemes according to your taste and personality.
4. You can write your own blog and post it after you choose the scheme of your blog site.
If you are keen to learn how to make a niche blog that will maximise your chances of getting blog traffic or If you want me to guide you step by step and give you tips and strategies in blog marketing for free please do not hesitate to visit my blog at http://increaseblogtrafficdirectory.blogspot.com.
I hope you find this article useful. Have a nice day!!!
I am a part-time internet Marketer.
Posted by on Feb 19, 2010 in Blogging | 0 comments
Blogs and the activity of blogging went mainstream a long time ago so much so that these days every 1.5 seconds a new blog is created! Crazy huh? Put another way:
• 7.4 Million blogs were created in the last 120 days
• 1.5 Million blogs were created in the past 7 days
• 900,000 blogs created in the last 24 hours
• 37,500 blogs created every hour
Those are downright scary figures especially if you are just creating a blog today because it is a reflection of the extent of the competition facing you today! So what really made blogs and the activity of blogging so popular?
Why Blogs Became So Popular
Well before blogging became so mainstream and the internet became literally saturated with millions upon millions of blogs, the activity was pretty much restricted to only the truly savvy online marketers (who traditionally set the pace for the rest of the crowd) and the geeks. Once those marketers realized the significant advantages blogs held over normal websites they quickly, quietly and efficiently converted their traditional websites to the blog platform. Here’s why they did it:
1. Blogs are quickly indexed by search engines;
2. A blog is easy to update and add content to frequently;
3. Frequently updating content encourages visitors to return to your blog;
4. You don’t need to know HTML or any other web coding language to manage a blog;
5. Blogs embrace the 2-way conversation interactivity that is so important to today’s business environment;
6. Social Media Websites welcome and are the perfect fit for blogs;
7. Blogs rise up the search engines quickly;
8. It is dead easy to attract web traffic to a blog even if it is brand new;
9. New content added to your blog is instantly viewable and just as quickly picked up by the search engines; and
10. You don’t need to be a web designer or have web designing skills to create a cool and professional-looking blog that stimulates visitor confidence and enhances their interaction.
What those ten attributes listed above so characteristic of blogs essentially mean, is that a blog would invariably and inevitably beat a normal website when it comes to attracting web traffic and attaining exposure! What blogging had fundamentally done was to level the playing field so that even absolute beginners could take on well-established traditional websites that had had thousands of backlinks and been around for several years. What is more not only were blogs competing effectively with them but actually beating them at their own game!
Before long blogs were popping up as the number one listings throughout Google’s index for the most competitive keyword terms! Slowly and surely those traditional websites that had maintained a vice-like grip on the top-spot listings on Google for an eternity slowly lost their rankings to a large number of blogs.
Soon enough the secret was out that blogs wielded a considerable advantage over traditional websites and before long the activity itself had gone mainstream. Now let’s fast forward to the current situation today where the internet is super-saturated with blogs to the tune of a new blog being created every 1.5 seconds!
What 900,000 Blogs Created Everyday Means to You!
It used to be that anybody could virtually blog about anything and were almost guaranteed to attract enough traffic to make enough sales to actually justify it as being worth their while. In such a manner a lot of marketers who had embraced blogging early on were able to dominate a good number of niche markets quickly. But that was then and today, well, is today!
Long gone are the good ole days when you could target a small niche, slap together a few mediocre posts to your new blog and attract sufficient traffic to enable you to make money enough to quit your day job! These days most of those once little-saturated and highly-lucrative niche markets are overcrowded with more competitors than their daily web traffic allotment can possibly handle! What that boils down to is that only the very few, very best of blogs are actually able to make money online from their chosen niche markets.
That also means that if you are just creating a blog today, your blog will surely join the millions of mediocre blogs that never make any headway and are quickly abandoned by their owners unless you…
Make Your Blog Stand Out From The Rest Of The Crowd
To succeed as a blogger you have to make your blog stand out from the many other millions of blogs already proliferating all across the internet. This ironically is actually good news for you because most bloggers have absolutely no idea how to distinguish their blogs from the next guy’s. In fact these days there are two kinds of blogging style, the traditional type of blogging known as Old-School Blogging and the more recent style in tune with the current internet business environment known as New-School Blogging.
The big difference between Old-School Blogging and New-School Blogging is that unless your Old-School Blog is already ranking well on the Google Index, you are going to find it extremely difficult to draw enough attention to make your blog profitable. In other words if you start a blog today and adopt old-school blogging techniques then you are almost certainly guaranteed to fail. Why? Because old-school blogging techniques will not enable you to stand out from the crowd which also means that you cannot possible compete against blogs that have been around for a while and are already well-established.
The biggest flaw that old-school blogs suffered from was an inability to consistently draw significant amounts of web traffic!
However if you create a new blog and adopt new-school blogging techniques, within little time you will effortlessly attract lots of web traffic. Which method of blogging you choose will ultimately determine the level of internet success!
Click For More Tips On How To Make Money Blogging
View Free Videos On How To Start Your Own Blog At: http://www.internetbusinessmart.com
Posted by on Feb 17, 2010 in Blogging | 0 comments
There is a new way to update friends and family on what is happening to your life. Using the internet, you can create a personal journal and share with people. This is called a web blog or blogging.
A blog is similar to a journal or diary where you can post your activities or thoughts on a regular basis. Just like a diary this is solely maintained by you but the difference is that you can give access or allow people to read your blog or post comments on what you have written.
There are different types of blogs depending on the subject:
The most common type is a personal blog. Blogspot, WordPress and other blog sites make available spaces for personal blogs. Personal blogs are online diaries or journals. You can post anything on your blog including images and videos. People also make cultural blogs which cover topics about the arts, music, painting and culture in general. Most of these blogs are made for educational purposes. Niche blogs are also called topic blogs. These blogs focus on a specific subject like acne remedies, diet methods, etc. This type is usually created in support of a website which sells the product or service. Business related topics are covered by business blogs. This type of blog is used by people to update others about business and its environment. Good examples are the blogs about the stock market. Science blogs are made by those who want to inform others about a particular scientific field. Usually the blog is restricted since some information is sensitive or confidential. Blogs written by two or more people are called collaborative blogs. This type of blog is maintained by clubs or interest groups. Students have also found a use for blogging. This type of blog is similar to a cultural blog though the subject maybe about a particular course. When a discussion about certain topics is made though a blog this is called a forum blog. Using a blog for advertising purposes is called spam blog or splogs. This kind of blog advertises a product or service blatantly.
Anyone can make a blog especially that it is FREE. Let us discuss how to start a blog.
Choose a blog site service for which your blog will be published. You will then be asked to give your blog a title. Most blog site services allow you to choose a theme or style. This will make your blog look interesting. There are blog site services that can make you set your publication for public or private view. For private view blogs, only those given access usually through logins and passwords can read your postings. After making the aesthetics and access level for your site, you can publish your site. You can start posting to your blog.
Blogging has now become not only a hobby but has become an interaction point between people on a personal level. Business owners have found ways to use blogs to support their business as well.
Find a blog site service that you will be comfortable. Happy Blogging!
Therese Prentice is a Social Networking Expert, Joint Venture Broker, Certified Marketing and Business Coach
Tools and Resources for Lifestyle Entrepreneurs…
Posted by on Feb 15, 2010 in Blogging | 0 comments
Blogs can be a very marketable and very profitable tool if used correctly. Profiting from blogs is just a matter of grabbing the attention of an audience and not doing any actual salesmen selling. In this article you will learn the 13 most essential steps to successful blogging.
1) Where to start?
You should begin your blog with a free blog hosting service such as Journal Home. I don’t say that because I’m the owner, but a free blog host is very rewarding for a new blog. Starting with a free blog hosting service allows you to begin blogging instantly without having any advance knowledge of scripts, hosting, or programming. It allows you to build an audience and buzz for your blog. It allows you to focus on your content and not the internal maintenance of the blog. The best benefit of starting with a free service, is in the case your blog doesn’t become successful you do not lose any money or are you left holding the bill. The great thing about a blog is that they are organized in chronological order, your latest entry is displayed first. When your blog traffic grows greatly and you are ready to upgrade to your own domain then you can simply make your last blog entry the announcement of your “move”. Simply add a last entry stating that your blog has “moved” and type the new blog URL address. Which directs visitors to your new blog site, keeping your following, without a major inconvenience to anyone. Upgrade as you need to…but only when you need to!
A niche is a targeted product, service, or topic. You should first decide on a product, service, or topic which interest you. Choose an area which you can enthusiastically write about on a daily basis. You can use keyword research services like Google Zeitgeist or Yahoo! Buzz Index to find popular searched topics. It does NOT matter if your topic is popular as long as there is a audience for your topic and the topic is precisely focused then your blog should be successful. Anything can be considered a niche as long as it has a target audience no matter how large or how small the audience is. A blog about your cat can be a niche or a blog about the species of the cat family can be a larger niche market, if there are people who are interested in hearing about your cat or the species of the cat family, then you have a niche…you can even choose to build your audience for a market which an audience does not exist, but first you must build your blog.
3) Update Daily (nothing less)
This step is a must and not a suggestion. Updating your blog daily not only keeps your blog more interesting to readers, but it also gives your blog fresh content on a day to day making it more appealing to search engines. Not updating your blog on an occasional holiday or one day here and there is understandable to most, but missing days at a time or weeks is unacceptable and will most likely result in your blog being unsuccessful. To keep your blog traffic and retain your visitors interest it is a must to update your blog daily with multiple entries. Though, I am seeing a growing trend of successful blogs that are not being updated daily, but they are successful and have a stable audience who continue to visit their blog daily. Regardless, these blogs are still updated weekly with multiple entries. Until you have a steady audience you should try to update your blog everyday with at least 3 or more daily entries. The best way to accomplish this is to set aside 1-2 hours a day for tending to your blog and adding new entries. It may even be wise to schedule a set time which you dedicate to your blog each day. Give yourself work hours and treat your blog as a job, what happens if you don’t come to work for days or weeks…you lose money or worse you get fired! Same applies here…if you don’t update your blog for days or weeks you’ll lose visitors.
It’s no secret. You must have traffic to profit from blogs. There are numerous ways to build traffic. Paid advertising, free advertising, viral marketing, search engine marketing, RSS/XML feeds, and word-of-mouth. You should always use your blog URL address in the signature of your email, forum discussions, message boards, or any other communication media. You should submit your blog URL address to search engines and blog directories. You should submit your RSS/XML URL feed to blog ping services like Technorati, Ping-O-Matic, and Blogdigger. You should confidently share your blog with family, friends, co-workers, associates, and business professionals when it relates. Many blogs can be considered as a collection of articles, for this purpose you should submit your blog entries (those that are valuable and lengthy articles) to content syndicators like GoArticles.com or ArticleCity.com. Once submitted your articles can be picked up and published by others. The trick is to make sure you include your Blog URL address in the “About the Author” passage. What this does is create link popularity and backlinks for your blog, when someone picks up your article from the syndication then publish the article on their website the “About the Author” passage is included with each publication and the link you included is followed, crawled, and indexed by search engines. Imagine if your article is popular enough or controversial enough to produce 10,000 publications across the web. The search engines is bound to find your blog in no time with that many publications and credit you a authority on the topic, in return increasing your rank on search engines. The small effort of writing a well written article is rewarding. You should try to write at least 1 full length article every week for syndication and submit your article to at least 10 article syndicators.
5) Track Your Blog
How do you know if your blog has traffic? Just because no one is leaving comments doesn’t mean your blog isn’t growing. Many visitors do not leave comments but they are returning visitors. I know it sounds crazy but with blogs people are more interested in what “you” have to say! Many visitors do not comment their 1st, 2nd, or 3rd time. Some do not comment at all, but are active daily visitors.
Tracking your blog does not have to be overly sophisticated usually a simple free page counter like StatCounter.com or Active Meter will do the trick. Install (copy/paste) the code into the html of your blog template and start tracking your visitors. Its better to use a service which gives you advanced traffic analysis, such as keyword tracking information, referral information, and search engine information. Visitors, returning visitors, and unique visitors should be standard for any page counter service you choose.
6) Listen to Your Audience
When using the proper page counter you should begin to see how others are finding your blog and if through search engines then which keywords are being used to find your blog. If constantly your blog is being found by 1 or more keywords then focus your blog around those keywords to make it even more powerful. When writing entry titles and entries use the keywords as often as possible while keeping the blog legible and interesting.
7) Multiple blogs
Use multiple blogging accounts (free) to attract more people. This means you should have a blog with JournalHome.com and others. The more blog accounts the better (be sure to read and adhere to the Terms of Service for each site). You can copy/paste from 1 blog to all others. Having different blog accounts is like having a publication in different newspapers. This enables you to attract more visitors and this also increases the chance that 1 of your blogs will be in the search engine results for your focused keywords.
8) Short & Concise
Aside from the lengthy article a week for syndication and publication your blog entries should be short & concise (if you can help it). Sometimes there are exceptions to the rule and you have no choice but to blog lengthy entries, but try to avoid this as much as possible. You do not want your blog entries to become hours of reading. Visitors like to easily find information and skim through your entries. It is good to be detailed and provide useful information, but do not include useless information or run away sentences that veer away from your topic. Stay keyword-focused.
9) Digital Art
Try to include non-advertising graphics, pictures, photos, and art in your blog entries. Not too much. Once a week is fine. Graphics can sometimes bring your blog to life. Of course, the content of the blog is the most important aspect and you do not want to overshadow your content with graphics, but displaying graphics can add a bit of spice to the blog. Be choosy about your graphics and make sure they fit your entry topic. You should add content with the graphic, at least a caption. Original graphics, photos, pictures, and art is recommended.
10) Keep it Personal
A blog is most successful when it is kept personal. Try to include personal experiences which relates to the topic of your blog entry. Stay away from the business style of writing. Write with a more personal style and use first-person narratives. Do not write any of your entries as sales letters, instead share product reviews and personal endeavors.
11) Interact With Your Visitors
You now have the traffic you deserve. You should begin interacting with your visitors. Create a regular theme such as: “Monday Money Tip” or “Picture of the Week” which entices your readers to look forward to each week.
Give your readers advance notice about a product, service, or topic which you are going to review and then talk about later. If the President was scheduled to give a speech then in your blog you should state that you “will discuss the speech and give your opinion after the speech airs. Comments will be appreciated”.
Try your best to find exclusive information that not many have. Do not disclose any confidential or secret information which is deemed illegal or can potentially get you into trouble, but try to get the scoop before everyone else does. Such as: If your blog was about Paris Hilton (the socialite) and you had a blog entry about “Paris Hilton Getting Married” then it would be interesting to your readers if you had a actual picture of Paris Hilton engagement ring. Give your best effort to dig and search the internet for exclusive information and you will possibly come up with something useful. Your readers will appreciate this and they show their appreciation through word-of-mouth referrals. Imagine how many readers will tell their friends, family, and others about information they only can find at your blog.
12) Make Money
Once your blog has gained some real momentum and your blog traffic is increasing then it is time to start thinking about turning your traffic into profit. You should use contextual advertising, like Google Adsense or Chitika. Contextual advertising is usually text links which use the content of your blog to publish targeted ads on your blog. The payout is usually based on a pay-per-click model, meaning for ever click an ad receives you are paid a small percentage of the profits. In addition to contextual advertising it is good to also use graphical advertising such as: BlogAds.com, Amazon.com, MammaMedia, or General Sponsored Advertising.
13) You’re a Professional
You’re a professional now! What are you still doing with that free blog hosting service? It is time to upgrade to a domain hosted solution. You need to get a web host and choose a domain name for your blog then check its availability. Select the blogging software you wish to use, such as: Squarespace.com, WordPress.org, MovableType.org, TypePad, etc. When you have your new blog domain setup and ready for traffic then it is time for you to announce your move on all your previous blog accounts. Your last entry to the blog should be a “move” announcement. The title should be “Moved” and the blog entry should state something like “I have a new home for my blog, please bookmark and follow the link: http://www.yournewblogdomainname.com/“. This way all returning visitors and new readers should not have any problem finding your new blog domain. Plus, search engines can easily index and crawl your new blog, since your old blog should already be popular with the search engines.
At the level of a professional blogger you may want to team up with 1 or more other bloggers. This will create a more interesting and more powerful blog. The old saying “two heads is better than one”, more authors mean more advertising and exposure because each author will have a vested interest in the blog. The idea of a team blog is to make it profitable and rewarding for all authors, while continuing to target the blog topic and keeping the blog interesting for visitors.
Following these blogging techniques should make your blogging experience much more rewarding. There is no guarantee that your blog will become popular or a household name, but the effort should at least put you one step closer. Making money online is not an overnight experience like many may think, but making money online is definitely a foreseeable possibility. As well, growing popularity on the web is not an overnight experience, but through time, dedication, and persistence you will be rewarded with all the royalties of blogging.
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I am a experienced and seasoned SEO consultant. I specialize in search engine optimization, search marketing, and pay per click management.