Category Archives: Marketing

Build Your Website to Achieve Success in Affiliate Marketing

Most successful affiliates still believe that making use of strong marketing campaigns for their affiliate programs is still significant. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to be successful in affiliate marketing. For more help visit to: www.ppc-profit-marketer.com. In affiliate marketing, the affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. Com, popularized affiliate programs as an internet marketing plan. There are design principles that you must follow when you build your website to achieve success in affiliate marketing. But, affiliate marketing is not that simple.

You will find that most affiliate marketers are naturally go to promote best selling products in each category and the most popular category which love by most affiliate marketers is internet marketing / make money products. For your affiliate marketing website online, don’t just post the referral links to the affiliate websites. Again another avenue for affiliate marketing sprang up for selling access to these secrets for the publishers.

An affiliate marketing e-book that doesn’t require you to have had any affiliate marketing experience in the past, Here are some of the Secrets of Success in affiliate marketing: Treat Affidavit Marketing as a Business This way, you will be able to give more due and attention to your campaigns.
For more detail go to: www.success-affiliate-marketing.com. Continue to educate yourself on how to improve your website and soon you’ll find yourself successful in affiliate marketing. But remember, without action, you cannot blame this affiliate marketing article or any article for that matter.

Affiliate marketing is set up to be that of a finder’s fee situation because you are bringing new businesses to the client. If you don’t have a website you can still take come up with a good affiliate marketing strategy for yourself. These affiliate marketing article tips can be the most profitable affiliate internet marketing tips you ever learn and you are actually seeing this exciting method right here put into action within this article. No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.

The market leader in affiliate marketing solutions, Commission Junction offers many advantages for both merchants and affiliates. It is expected to become the major type of Internet Marketing next to Affiliate Marketing, Search Engine Marketing and Search Engine Optimization within the next years. The only thing Dell lacks that can benefit affiliate marketing is great landing pages that explicitly outline the details of the coupon. The Pay-Per-Impression and Pay-Per-Click Model are not common to be used in Affiliate Marketing anymore.

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Affiliate networks are a powerful solution to the knowledgeable Internet Marketing Merchants. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder.

How to Find Profitable Market Affiliate Marketing Information ?

Finding a good and profitable market is one of the most important things that you have to do when you start your own affiliate marketing business. This is very important because you will not be able to make any money if you do not have any market. You will have to focus on doing this step first before you even start creating your website and sending traffic to your website. Here are the 5 tips on how to find a profitable market:

1) Go to top article directories to find potential market

This is a very good place to start finding your own market because many people are looking for content from the article directories. You will want to know the information that people are looking for as it will means that there is a market for it. The good thing about article directories is that they have already categories different niche market into the appropriate group. Or log on www.perfect-ghostwriter.com There This will enable you look through the potential market that you can base your market in. One of the best article directories that you should go to is EzineArticles dot com.

2) Go to the Ebay and Amazon website to find the top selling products

This is a good place to find your potential market as you will be able to find the top selling products. You will want to find the market where it has the spending power. Those top selling products will tell you that people are willing to spend money on it and it is a profitable market. There might be some market that interests you and you might want to base your business on that profitable market.

3) Asking yourself the potential market that you can win

This is a very simple method as you will have to understand the hobbies, passion, strength etc that you have. You might have a hobby that you have a passion on and you have a lot of knowledge in it. It will be a good decision if you have decided to base your business around your passion as you will understand the kind of information that your market is looking for. Try to write down on a piece of paper the hobbies, passion, strength etc and you might identify your own profitable market.

4) Going to the affiliate program network to find market

There are websites that will contain all the affiliate products in one place so that the affiliates will be able to find the product that they want to promote easily. One of the best places that you can go to is Clickbank dot com where it will contains all the different kind of product in different markets. The good thing is that all the different niche markets are group into different category and you will be able to do your research and find the market that you want to base your business in. If you are able to find many different products that are in the same market, you can be sure that it is a profitable market as people will only be willing be spend money on creating products and websites to sell to that market.

5) Go to the local book store and browse through the magazine.

This is a very simple method as you will want to browse through all the magazines that are available in the book store. You can visit www.newbies-copywriting.com One of the thing that you will need to know is that magazine is heavily supported by the advertisement revenue. You will want to read through the magazine and check the advertisements that are available inside. If the magazine has been running for quite some time and you are able to find many advertisements inside, you can be sure that it is a profitable market as there are people who are willing to spend money to advertise their product and there are people who are willing to purchase the product.

These are the 5 different tips that you can use to start finding your own profitable markets. You should find your own profitable market first before you even start other things in your business. You will have to remember that you will not have a successful business if you are going to choose a wrong market that is not profitable. So start using these 5 tips to find your profitable market today.

Affiliate Marketing- How to Succeed in Affiliate Marketing

Build your own list simply sending visitors to your affiliate websites through your affiliate URL is not good marketing. Again, having a website is not mandatory, but with the advantages presented, I’m glad I do have one, because it really makes affiliate marketing a lot easier for me. Buy an affiliate marketing e-book that doesn’t require you to have had any affiliate marketing experience in the past. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to succeed in affiliate marketing.

Seventh among the Affiliate Marketing Tools for success, buy an affiliate marketing e-book that is easy to follow whether you are new to affiliate marketing or a seasoned affiliate marketer. Remember your task is to pre-sell which involves marketing and promoting your affiliate link to as many people as possible. For more details go to www.greatpromotionsite.com To be successful, this does involve good marketing practices and a lot of hard work and dedication on the affiliate marketer’s part. Key Term: Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor; subscriber and/or customer provided through his/her efforts.

However, remember, without action, you cannot blame this affiliate marketing article or any article for that matter. If you don’t have a website you can still take come up with a good affiliate marketing strategy for yourself. Success with Affiliate Internet Marketing Programs Though there is much information to obtain prior to becoming an affiliate; it can definitely pay off in the long run. These affiliate marketing article tips can be the most profitable affiliate internet marketing tips you ever learn and you are actually seeing this exciting method right here put into action within this article.

No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your own product. More Guidance” Cutting Through the Information and Finding the Right Program for You” Whether you have already decided on which affiliate network marketing program you are going to use to make money on the internet or you are still looking for more answers to your questions there is place where you can go to receive more help than you will from any actual program out there. It is expected to become the 4th major type of Internet Marketing next to Affiliate Marketing, Search Engine Marketing and Search Engine Optimization within the next years.

In affiliate marketing, the affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. Affiliate marketing is an easy way to start a business and make money because you don’t have to worry about customer service or product creation. For more details go to www.master-affiliates-marketer.com  While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success. Don’t look at affiliate programs to be any less expensive than other means of online marketing.

Affiliate marketing is not that simple. Truth: Affiliate networks are a powerful solution to the knowledgeable Internet Marketing Merchants. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. The PIPS is a service that supplies a complete website setup on your own domain name and hosting account, and promotes affiliate products from the best affiliate programs online, namely SFI, Empowers, Internet Marketing Centre, Internet Marketing Warriors / Host4Profit and Traffic Swarm.

Features That Make Internet Marketing Effective and Powerful Marketing System

Please let me tell you about the Internet marketing systems I use and find helpful. This information may be of some benefit to you, especially if your goal is to monetize your site or earn an income from your online marketing.

I have an Art/Education background but in the last couple of years I have been studying online marketing systems and using them.

Yes, studying them, since I have an art background I like to examine structures and beneath the surface of things in order to gain a clearer picture. I like to see the whole picture – the big picture. But what’s beneath the surface excites me the most: the structure holding everything in place, how they are designed, the methods and tools used to make these marketing systems work. For more details visit to www.podcastings-teleprompter.com .Keep in mind that I still feel a bit funny referring to myself as an Internet marketer. Last week my marketing efforts made me around a thousand dollars. I don’t know if that qualifies me as an Internet marketer or not – probably not. Most of the people with whom I associate and have contact, make that in a day. The really smart ones make that in an hour.

A thousand dollars in one hour?

How is that possible? Well, the marketing experts who earn the big d’s – usually have complex automated marketing systems set up and operating on the Internet. These systems start with their own products but quickly expand and build with large opt-in lists or ezines, 1000′s of affiliates, large JV networks, multi-sites, viral marketing, membership forums, brandable e-books, online marketing tools/resources and the list goes on…

No doubt you may have stumbled across some of these marketing systems on the Internet… one of the first I encountered was Internet Marketing Center run by the late Corey Rudl who died tragically in a car crash at the young age of 34. I made my first affiliate check through Corey’s system and it changed the way I looked at the Internet forever. And the check was only $5!

What helped me earn that $5 were not only my own efforts but more importantly the whole marketing system behind IMC. It took an ordinary webmaster and showed him how to market on the web. It showed me the way. More importantly, it also taught me that Internet marketing is a skill anyone can learn.

These marketing systems can be good places for the beginning marketer to learn those skills. There are many marketing systems quietly working the Internet. Some of the best (in my opinion) are Ken Evoy’s whole Site Sell system, Marlon Sanders Higher Response Marketing, John Reese’s Traffic Secrets, Bryan Winter’s Pushbutton Publishing, Jeff Mulligan’s CBmalls, and Nitro Marketing.

These Internet marketing systems are all different, yet they all have common elements or features that make them very effective and powerful marketing systems. A close examination of the different components or parts might give you a better understanding of what makes these Internet marketing systems work.

Here’s a list of the different parts of an effective Internet Marketing system:

* Founder or Helm: All these marketing systems have a strong leader or founder at the helm. A very vocal and forceful communicator or spokesperson is needed as a focal point. And like any company, it’s only as good as the person leading it. Because the Internet is still a very ‘scary’ place for the average user – a friendly outgoing spokesperson is needed to break down those barriers (real or imaginary).

* Unique Product or Products: Most of the effective marketing systems have their own products to market. These can be digital information products, web building/hosting packages, or even self-contained marketing systems – or all of the above. Some popular products that come to mind would include Ken Evoy’s whole Site Sell and SiteBuildIt line, or Jeff Mulligan’s CBmalls promoting Clickbank.

* Databases or Lists: All these systems collect and keep large databases or opt-in permission contact lists of customers and potential customers. The real net value of any marketing system is in the quantity and more importantly the quality of its lists. All deliver a weekly or daily ezine or ezines to these lists. Consider these databases as the engines that empower any Internet marketing system.

* JV Networks: Most have large Joint Venture Networks or contacts that will kick-start any new product. Momentum and sales are created with these JV partners. An ideal JV partner is a well-respected online marketer with very responsive and very large opt-in lists. If databases are like engines, JV networks will fill those engines with the fuel they need.

* Affiliates: The best marketing systems use 1000′s of affiliates to promote and market their products. This is usually done in-house with their own affiliate program or onsite software set up. Some use third party affiliate programs like Clickbank, 1ShoppingCart, Commission Junction, Link Share, or Shareasale. This is your ignition.

* Autoresponder: One of the most effective marketing tools these systems use, autoresponder, is essential for delivering the sales. A series of follow-up e-mails will increase sales dramatically. Studies have shown that it takes 6 or 7 follow-ups before someone purchases your product. Consider the autoresponder as a fuel injection system.

* Tracking and Marketing Resources: All have extensive tracking and marketing resources, usually located online within a membership site. So too are marketing resources such as banners, links, coupons, graphics, SEO tactics, landing pages, lead capture pages, brandable reports, articles and e-books. Obviously, these are your toolkit.

* Viral Marketing: All great Internet marketing systems use viral marketing techniques. This can be as simple brandable reports, articles, software or e-books. Affiliates can embed their own IDs and pass these viral products along to their friends and visitors. These useful viral products then get passed around all over the web – creating links and funneling prospects back to your marketing system. Consider viral marketing your Turbo Charger.

* Online Forums: Many of the better Internet Marketing systems will have an online forum where members can network and interact and could offer workshops and tutorials. This is a vital community building tool that must not be overlooked or underestimated. It will greatly enhance the effectiveness of any marketing system, building a foundation and launch pad for any new products. Online forums are your gas stations.

* Cross Promotion: These marketing systems can become very complex: promoting programs within programs, cross-networking whole systems within systems, joint ventures within joint ventures. Marketing seminars, conventions and workshops are other lucrative features these systems use to market their products and to network with other marketers. This is your Hybrid fuel.

* Corporate Blogs: Most have company blogs or a network of members’ blogs. It’s important to realize the power of these relatively new mediums for getting the word out. RSS feeds are also used to syndicate your sales message and content. That would be your satellite radio.

* Affiliate Incentives: The better marketing systems have affiliate incentives and contests to motivate their sales force – from cruises to Ferraris.

* They Pay Their Affiliates On Time: This might seem trivial, except to the affiliate. The best Internet marketing systems build trusting relationships by paying their affiliates regularly and on time. They develop and harvest those trusting relationships with thousands or even millions of affiliates. This is your accelerator.

* Automation: Automation is the one key element that makes all of the above possible. These Internet marketing systems are automated to the highest degree possible. Without automation these large marketing networks could not function. Therefore, almost all the day-to-day operation of a marketing system is automated and can run smoothly without much work or maintenance. This is the grease that makes everything run.

* Internet: These marketing systems have taken full advantage of the World Wide Web and used it to their benefit. It permits global marketing with affiliates in every country around the world. This large multinational marketing force is made possible only with the creation of the Internet. Consider it the glue that connects the whole system. For more information logon to www.paylock-generator.com .The computer and the Internet make these whole automated marketing systems possible. Closely studied and dissected, these systems are complex, intricate creatures solidly embedded into the Internet and the lives of millions around the globe. Together it’s enabling lifestyles that offer mobility, freedom and enrichment never before seen this side of a Powerball win!

When you picture these complex marketing systems, don’t think of computers, databases, autoresponder, and wires. Rather, picture a sun-drenched tropical beach with a light breeze and a clear blue sky. Picture a person sitting to one side, checking daily sales stats on a cool sleek shinny laptop. Don’t forget to zoom in close and you will notice a slight smug smile. But don’t stop there, if you stare really hard and think about what you have just read, you will have a clear view of an Internet marketing system.

Market-timing Proves Itself Again! November 21, 2008

BEING STREET SMART

___________________

Sy Harding
Market-Timing Proves Itself Again! November 21, 2008.

Wall Street likes to suggest that investors can readily handle a bear market by simply selecting the right stocks or sectors, the ‘defensive’ stocks. That has never worked in the past, and did not in this bear market.

Even the best ‘stock-pickers’ in the world, like Warren Buffett, and mutual fund managers, were again unable to avoid the carnage. Buffett for example, is down 40% for the year. His undeniably superior stock-picking ability has almost the same loss as the market itself. (Buffett was also down 49% in 1999-2000). Can an ordinary investor hope to do a better job of selecting stocks or sectors than Buffett? I don’t think so.

The truth is that just like a rising market lifts most all stocks, as in the old market adage, ‘A rising tide lifts all boats’, so a declining market carries even good stocks down with it.

 For instance, the thirty stocks in the Dow, being diversified across the economy, as well as being substantial, conservative, dividend-paying companies, should be a source for the likeliest stocks to stand up against a bear market. Yet only one of the 30 stocks is up for the year, WalMart, and that by only 7%, hardly beating interest on cash. Those are not very good odds for coming out on top when the average decline of the others is 45%.

In a column last July titled Investors Need Facts From Wall Street Not Fiction, I wrote that “Constant advice to buy stocks only works in bull markets”.

Yes, people still have to eat, drink, take their medicine, and use electricity, even during economic slowdowns. So food, beverage, drug, and power companies may continue to have stable sales, and perhaps even growing earnings. But that does not mean, as Wall Street assures investors in every market decline, that those companies or sectors will be safe havens during a bear market. As I pointed out in my 1999 book Riding the Bear – How to Prosper in the Coming Bear Market, they never have been safe havens in the past.

The problem is that it doesn’t matter to the price of a company’s stock that people are still buying the company’s products, or even that the company is still enjoying impressive earnings growth. All that matters is how many years of earnings investors are willing to pay for, in advance, in the stock price (the price/earnings ratio).

In strong bull markets, investor optimism sometimes reaches a level of euphoria where paying even 40, 50, 60 times a popular company’s annual earnings seems to make sense.

However, as the market begins to decline on the other side of the constantly repeating bull market/bear market cycle, that previous “buy them at any price” optimism fades and begins to give way to increasing pessimism, until it eventually reaches an extreme of “I don’t want them at any price”.

So, if a company’s stock is trading at 30 times earnings and investors begin taking profits, it can soon be a case of that same stock selling at 15 times earnings. The P side of the P/E ratio has declined. And if the E side of the ratio has stayed the same the stock price has been cut in half.

The stock price will probably decline in a bear market even if that company has continued to be successful, even if its earnings have grown another 20%.  For instance, thirty times $1 of earnings equals a $30 share price. Fifteen times $1.20 of earnings equals an $18 share price, a 40% price drop even though earnings have grown 20%.

Abbott Labs (ABT) is a good example. Abbott has seen its sales and earnings grow every year since 1981, regardless of recessions or bear markets. So it is true, as Wall Street says, that people must take their medicines even in economic slowdowns.

Yet even as ABT has had continuous sales and earnings growth, its stock has not been immune to sizable declines in bear markets. That has been because in bull markets confident investors have been willing to pay as much as 27 times earnings for the stock, while in bear markets worried investors were willing to pay as little as 12 times.  So the stock fell 42% in the 1987 bear market (when the Dow declined only 36%). It declined 44% in 1999-2000, 48% in 2002, and 25% in 2008.

So, do think for yourself when someone recommends stocks or sectors they claim will do well even in a bear market. The odds are hugely against success with that approach.

The best, and perhaps only way to conquer a bear market is through market-timing. Yes, I know. Wall Street says the market can’t be timed, which is also aimed at keeping investors buying Wall Street’s recommended stocks.

But even a very simple timing strategy based on the market’s seasonality, and using just two trades a year, in and out of an index fund, has proven that claim to be wrong. It more than quadrupled the S&P 500 over the previous nine years to the end of 2007 (with no down years), and kept those gains. And now this year the market has given back all of its gains of the previous nine years.

And that strategy is saying that investors waiting until now to panic out may again be putting themselves on the wrong side of the cycle. After all, with this week’s additional panic selling this bear market has brought the price of stocks down more than any bear market of the last 70 years. And the bull market/bear market cycle has not gone away.
 

Sy Harding publishes the financial website http://www.streetsmartreport.com/ and a free daily Internet blog at http://www.syhardingblog.com/. In 1999 he authored Riding The Bear – How To Prosper In the Coming Bear Market. His latest book is Beat the Market the Easy Way! – Proven Seasonal Strategies Double Market’s Performance!

Sy Harding is CEO of Asset Management Research Corp., author of 1999′s Riding the Bear and 2007′s Beat the Market the Easy Way, editor of www.StreetSmartReport.com, and www.SyHardingblog.com.

Affiliate Marketing- Things to Know to Succeed in Affiliate Marketing

Build your own list simply sending visitors to your affiliate websites through your affiliate URL is not good marketing. Again, having a website is not mandatory, but with the advantages presented, I’m glad I do have one, because it really makes affiliate marketing a lot easier for me. Buy an affiliate marketing e-book that doesn’t require you to have had any affiliate marketing experience in the past. Affiliate marketing is quite complex, and it would be impossible on the limited space here to explain all you need to know to succeed in affiliate marketing.

Seventh among the Affiliate Marketing Tools for success, buy an affiliate marketing e-book that is easy to follow whether you are new to affiliate marketing or a seasoned affiliate marketer. Remember your task is to pre-sell which involves marketing and promoting your affiliate link to as many people as possible. To be successful, this does involve good marketing practices and a lot of hard work and dedication on the affiliate marketer’s part. Key Term: Affiliate Marketing is a widespread method of promoting a website, in which an affiliate is rewarded for every visitor; subscriber and/or customer provided through his/her efforts.

However, remember, without action, you cannot blame this affiliate marketing article or any article for that matter. If you don’t have a website you can still take come up with a good affiliate marketing strategy for yourself. Success with Affiliate Internet Marketing Programs Though there is much information to obtain prior to becoming an affiliate; it can definitely pay off in the long run. These affiliate marketing article tips can be the most profitable affiliate internet marketing tips you ever learn and you are actually seeing this exciting method right here put into action within this article.

No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your own product. More Guidance” Cutting Through the Information and Finding the Right Program for You” Whether you have already decided on which affiliate network marketing program you are going to use to make money on the internet or you are still looking for more answers to your questions there is place where you can go to receive more help than you will from any actual program out there. It is expected to become the 4th major type of Internet Marketing next to Affiliate Marketing, Search Engine Marketing and Search Engine Optimization within the next years. In affiliate marketing, the affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. Affiliate marketing is an easy way to start a business and make money because you don’t have to worry about customer service or product creation. While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbie’s” like you can reach the same levels of success. Don’t look at affiliate programs to be any less expensive than other means of online marketing.

Affiliate marketing is not that simple. Truth: Affiliate networks are a powerful solution to the knowledgeable Internet Marketing Merchants. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb up the venerated corporate ladder. The PIPS is a service that supplies a complete website setup on your own domain name and hosting account, and promotes affiliate products from the best affiliate programs online, namely SFI, Empowers, Internet Marketing Centre, Internet Marketing Warriors / Host4Profit and Traffic Swarm.

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State Of The Phoenix Real Estate Market Address

To members of Congress, President Bush, President-Elect Obama, fellow Americans, and current and future residents of the Phoenix area, the state of the Phoenix residential real estate market is “weary but hopeful.”

Numerous challenges including an onslaught of short sales and foreclosed properties, deteriorating home values, and the onset of a global recession have rocked the Phoenix real estate market to its core. Indeed, recessionary concerns are large on people’s minds and add much uncertainty to the market. These challenges have yet to fully play out in the marketplace so that their full impact is felt and measured.

Government efforts are underway to resolve the current credit crisis though their target and implementation vary by the week. Some efforts are specific and being done by departments whose sole purpose has always been associated with the housing market while larger departments work on grander problems with much less clear and intentional aim. For these, it is too difficult to ascertain their net benefit to the Phoenix residential real estate market.

But there are bright spots in the local marketplace. Prices have adjusted substantially downward since the downturn began, buyer activity for 2008 showed strength, and the market shows some inclination that market forces are working to slowly evolve this housing market to a better state. In addition, the Phoenix real estate market is becoming more affordable once again, as affordability was the first casualty of the price appreciation the area experienced several years ago. Many buyers sense that there are deals in the marketplace whether a purchase is to be their primary residence, a second residence, or an investment property. And the Phoenix area’s population continues to grow as more out-of-state residents and companies decide to call the Valley of the Sun home.

In summary, the Phoenix housing market has been “beaten down but is not to be beaten” and holds hope for improvement in the coming year.

Times Have Been Difficult for the Phoenix Housing Market

The Phoenix housing market is moving into its fourth year of the downturn. As such, it is important to look back on its causes briefly in order to look forward.

The Phoenix housing market was victim to excessive speculation and false assumptions that fueled a frenzied pitch in home and real estate demand. This demand spurred rapid appreciation of homes in the greater Phoenix metropolitan area and in other parts of Arizona. This rapid appreciation culminated in as much as a 47% rise in home property values over a 12-month period.

The acceleration of appreciation took hold in the latter half of 2004 though the necessary drop in inventory to support this market change could be seen as early as March 2004. Pricing likely peaked in September 2005. By that time, inventory had begun to swing the other way again but how far it would rise was not known. Though sales prices peaked in 2005, by no means had prices declined substantially until well into 2006.

Inventory rose dramatically with more than 50,000 properties available for sale by 2007, a staggering figure. Arizona was designated a “Declining Market” by Fannie Mae in 2007 as well. This designation had the near-immediate impact that borrowers using conventional loan products would have be required to put significantly more money down (typically, from 5% to at least 10%) to purchase a new home. Due to this increase, borrowers quickly moved to take advantage of FHA loans whereby borrowers only had to put 3% down on a new home. As for foreclosures and short sales, these finally took full hold in the market toward the end of 2007.

In 2008, FHA loans have been a significant lending source for activity in the housing market here. Down Payment Assistance usage took off as well though this program was eliminated October 1st. Sales activity has shown some strength with a peak in activity in September (likely due to the rush to use down payment assistance before the cutoff). In addition, the sales activity has been weighted more heavily at the lower bands of the market consistent with the raised FHA limit of $346,250.

Since September, activity has been slowing. This is due to that month being a peak associated with down payment assistance usage, due to broader economic concerns, and due to the onset of the holiday season.

The Extremes of the Local Market

Parts of the Valley are experiencing the worst-case scenario in terms of the impact from the downturn.

Short sales and foreclosures have hit towns on the outskirts of the Valley the hardest. These are towns such as Queen Creek, Buckeye, Surprise, and Maricopa to name a few. These areas share a common thread – high speculative investor activity concentrated in new build communities.

These towns grew exponentially as homebuilders sold homes as quickly as they could produce them. In fact, new build development saw such prolific investor activity so that many areas that were largely built in the 2004-2006 timeframe have been subjected to a heavy turnover activity and a heavy decline in valuations.

Today, in some communities such as Maricopa, foreclosures and short sales fuel more foreclosures and short sales. Because home values have dropped to 40-55% of their 2006 values, any homeowner who is suddenly faced with a need to move, i.e. a job relocation or loss, medical hardship or other reason, there is no choice but to pursue a short sale or walk away from the property altogether. Of course, these actions will have a severe consequence to the homeowner’s credit.

Separately, Scottsdale, known as a favorite destination for its resorts, golfing, and shopping among out-of-state visitors, is trending at a low 7% of listed properties being under contract for purchase. This is likely due to average home prices in Scottsdale being much higher in general while much of the current buyer activity is taking place well below this point.

From a different point of view, properties priced above $400,000 in value account for just 12% of the closed transactions in 2008, though they make up 23% of available properties. From a “Pending” or under contract status perspective, only 4.2% of properties priced above $400,000 are currently in escrow to be purchased. Drilling lower into the market, available properties priced below $200,000 account for 51% of closed transactions in 2008.

Clearly, the heavy concentration of sales is at the lower bands of the market which means that home owners with homes priced above $400,000 will require different selling strategies than those priced well below $400,000. Based on this, one can see why the more affluent communities like Scottsdale and Fountain Hills are struggling in comparison to other parts of the Phoenix area.

The Bright Spots

Ironically, some of the most active sub-markets of the Phoenix housing market is in those very areas where short sales and foreclosures are the most prominent. The precipitous drop in prices is fueling stronger buyer activity in places like Queen Creek and Maricopa.

Queen Creek currently has nearly 23% of listed homes under contract which is the highest rate for the Valley. Maricopa currently has 19% of listed homes under contract. Avondale, in the West Valley, currently has 18.5% of listed homes under contract.

In terms of the more central Valley areas, Chandler and Gilbert are doing relatively well also. Chandler, located between Tempe and Gilbert in the Southeast Valley, is currently at 16% of available properties being under contract. Gilbert is trending at 17.7% of listed homes currently being under contract.

Where the Deals Are and How They Are Won

The deals in the Phoenix marketplace come from three different sources: foreclosures, short sales, and well-positioned sellers.

Foreclosures currently make up approximately 38% of homes currently under contract in the Phoenix area. These properties are often priced very low from the start as the lender that owns them is truly trying to liquidate these properties from their books.

Foreclosures are easier than short sales in that the buyer is dealing with a single owner that has ready decision-making power to approve or reject an offer to purchase. The downside is that the lenders can be harder to deal with than a common homeowner, can’t be emotionally negotiated with and are in fact single-mindedly focused on the bottom line, and will require ‘As-Is’ and other contract documentation that tries to eliminate any future liability.

Short sales likely account for 10-18% of properties currently under contract for purchase in the housing market here. Short sales are the most difficult transactions as often they involve the buyer, the homeowner, the first mortgage lender, a second mortgage lender or other lien holder on the property. There could also be HOA liens and tax liens associated with the property. Though the homeowner may sign off on an offer, it is really the lender(s) that have to approve the transaction and provide lien releases as they will be shorted some amount of money through the process.

Like foreclosures, there are great deals that can be obtained, but a short sale has additional downside risks. Namely, the process could take several months before any approval from the lender(s) is obtained if it is obtained at all. As a result, many home buyers will be left disappointed through this scenario.

Lastly, the deals in the Phoenix area are found with the traditional committed seller who has appropriately positioned their property based on its condition, location, and competition. These represent the best transactions in that the buyer often has more power to negotiate, full property disclosures are often made available, and sellers may be more reasonable to cover the cost of repairs or other items that come up during the inspection process.

An adage in the Phoenix market for sellers is this,”There are reasonable buyers for reasonable sellers,” meaning that a seller can find a buyer if they position their property well and treat the transaction flexibly and earnestly.

To win a strong value, the name of the game isn’t the lowball. The right strategy is knowing what makes a “great deal” and positioning accordingly to get it. That positioning may include the low ball but not necessarily. Buyers who expect to lop off an additional 10%+ off the price for any property and win the home will find this strategy doesn’t work well and they will often lose out on great values as other buyers step in to purchase them.

Separately, for the pure investor who has a strong cash reserve, the Trustee’s Sale or Maricopa County foreclosure auction could present an excellent opportunity to obtain properties more cheaply than on the open market.

Market Outlook for 2009

The Phoenix residential real estate market will continue to see serious challenges and changes moving into 2009. Indeed, properties that do not compose one of the three areas mentioned above – foreclosures, short sales, and well-positioned sellers – can expect to experience additional price declines as their positioning is not in keeping with current market conditions. Foreclosures and short sales will continue though many will be watching for some level of abatement and how this may spread across the Phoenix real estate market. The current recessionary climate poses additional risks and its influence could dampen real estate activity.

Property owners for homes priced above $400,000 will carry additional risk and may experience sharper price declines to adjust to the changing market. All home sellers will continue to face stiff competition to sell their homes. Opportunities for buyers to obtain strong values in the marketplace will continue.

Finally, the impact and potential benefit of the current federal government bailout will be more visible over the next six months. If successful, these programs could help to stabilize credit markets, ease economic concerns, which in turn would benefit the housing markets.

Overall, the Phoenix housing market will continue to slowly work through the issues it currently faces.

The Phoenix residential real estate market is “weary but hopeful” for the coming year.

David Lorti is a professional Realtor for RE/MAX Elite in the Phoenix area and his real estate insights have been quoted in several news outlets. His website, http://www.LortiHomesArizona.com, and blog, http://www.LortiHomesBlog.com, offer market updates and other information on the Phoenix real estate market.

Affiliate Marketing Rules 101

Affiliate marketing is a huge business opportunity on the internet. Every day, more people are interested to be part of it. This is the perfect situation for one to be able to work from home. This avenue is profitable as our economy heads into recession. Many will lose their jobs and have to find ways to bring in a income. Often they do not fully understand the business and make costly mistakes. Learn the concept of affiliate marketing, know how to be a profitable marketer. Many newbies ask what is the affiliate marketing business. My answer is to introduce them to this outline of affiliate marketing.

The affiliate network is composed of the group of affiliates and the group of merchants. Each appropriate group has their own function and role. Affiliate networks acts as a third party between the merchants and the affiliates. They provide the technology to deliver the merchants campaigns and offers. They also collect commission fees from the merchant and pay the affiliates. The networks being the middlemen and supply valuable services to the marketer and the affiliate. Clickbank or Commission Junction, to name two of the leading network groups. Yes, two leading avenues available to anyone who starts their business.

Affiliate marketing is a business venture effort between merchants and affiliates. As you see, there are two parties involved:

1. Merchants whom create the offer they have and financially set up their programs. Merchants are any website owner who maintains and operates the affiliate program. They acquire the middleman to keep records of their business and send the checks to the affiliates.

2. Affiliates are any website or blog owner who promote merchants affiliate program. This can be profitable if you understand the basics. I am teaching you the outline of the basics. This knowledge has taken me years to compile.

Affiliate marketing has proved to be a cost-efficient business. This measurable method of delivering long-term results in a home business atmosphere. Why you ask? Well, both the merchants and affiliates benefit from it. Merchants have links to the markets and customers without spending extra time searching. Banner ads on affiliate sites will produce interest for their products. This will also drive customers to merchants sites. There is no payment due to an affiliate until they gain financial results. The merchants also have the ability to decide the amount of payment. Merchants also decide the method of payment, which is earned from the commission type business. You as an affiliate will make percentages for each contact that joins the merchants program.

Affiliates will promote the merchants business. This is helpful because you do not need to spend time creating products and doing all the testing. Merchants have already done the math and accessed the trial and error of their creations. They have also spent the monies to get to this point. As an affiliate, you will get compensations for every customer, the merchant gains. This being your efforts to advertise the merchants business. Totally understand what the commission will be, expected payment method, and time involved in the agreement. Be careful to read the agreement completely, understand what is expected of you to gain your commission or percentage.

Affiliate marketing is an easy and low cost way to start a business. It is possible to generate a full time income through affiliate marketing. However, it will take a lot of hard work and dedication. Your understanding of the meaning of affiliate marketing will put you in a top notch position. Thus, giving you a better chance to succeed.

I promised you a basic outline of the affiliate marketing business. Not being led down the wrong avenues to get your business up and running profitably. I have purchased many programs, tutorials, and software from the top names in the business today. I had to work two years to sum up all of my information into a outline for you to follow. I will help you in the same way I have been helped. I was entirely lost in the beginning. I was constantly reading so much and being more and more confused. I tried so many offers being sent to me. I would stay up too late at night just trying to make some sense out of all of the knowledge I had bought. You will gain a fool proof plan and will not have to be scammed by one product after another.

I have one request of you, please stay organized. Keep track of everything you incorporate into your business, especially usernames and passwords. Without an organizational plan you will get so misled and make costly mistakes. I can tell you this because that is exactly what I did without being organized and dedicated to my business. Your business will give to you what you give to it. My motto is PRIDE, which I describe as P-Professional, R-Results, I-In, D-Daily, E-Efforts. You have to keep in mind that this will be your lifeline, so do a top notch job and be proud of what you have built, and the profits will come!

Now let’s get busy and make some money!

1. Copy the above free affiliate content and save it also.

2. Start a blog about a niche you like such as for example in this article I will use affiliate marketing and place the above content (with your affiliate link on it) and some fresh content.

3. Write articles about affiliate marketing with a link back to your blog or affiliate link and submit .

4. Create a fun by professional video about affiliate marketing. Submit it to the popular video sites.

5. Bookmark your efforts! Articles, blogs and videos from the first steps, bookmark, bookmark, bookmark.

6. Submit your blog to relevant link directories.

7. Setup Pay Per Click accounts to promote your blog or affiliate link to major Search Engines.

Here is some keywords to try, change these to reflect your personal niche words: Affiliate Marketer,Affiliate Marketing,Test Affiliate Marketing,Affiliate Marketing Tester,Affiliate Marketing Testing,Test Affiliate Marketing,Affiliate Marketing Jobs,Affiliate Marketer Jobs,Paid Affiliate Marketers,Affiliate Marketing Review

8. Inform your friends through email and social sites.

9. Post and comment on related forums and blogs and have your blog or affiliate link in your footer or post. (Do not spam only useful contributions).

This has to be applied each day, post to your blogs, forums, article markets. Set aside at least two hours to dedicate to your new business. Post to as many of each type from above 1-9 as you can find.

Wow, your new business! It will be worth a few hours you give it each and everyday!

Soon you will be reaping the profits!

This article was written about a new career I have started on the side to gain extra income. I am a affiliate marketer with several years experience. I have been working on the internet for many years. Truth on the internet, is that possible? I have been taken many times by untrue offers etc., I am fighting back now! Click Here!

Lean Marketing Applied With Duct Tape Marketing

Lean marketing is a whole-systems approach that creates a culture of continuously improving processes. It is a system focused on and driven by customers, both internal and external. Lean marketing isn’t just an industry buzzword or quick-fix alternative. Increasing competition demands a continuous focus on minimal costs, maximum customer options, fast delivery, and high-quality products and services.

Today’s companies must be innovative while focusing on waste reduction, improved lead-time, maximized flexibility, and upgraded quality. Remember the old adage about marketing – only 50 percent of your marketing works, you just did not know which 50 percent. Lean marketing principles will allow you to implement proven strategies. The components of Lean Marketing include Value Stream, Lean Metrics, Current State, Future State, and Kaizan Plan, and these components fit nicely with both the Marketing Plan Pro and the Six Sigma.

Value Stream

Value Stream can be matched up with the first step in building a Lean Six Sigma marketing process of defining and Duct Tape Marketing planning system’s marketing vision and ideal customer. The Value Stream is defined solely by the customer. Your product must meet the customer’s needs at both a specific time and delivered with the required message. The thousands of mundane and sophisticated things that marketers do to deliver a message are generally of little interest to customers. To view value from the eyes of the customer requires needless messages to be reduced. Having identified your ideal customer is to understand all the activities required to explain the benefits of a specific product and, as a result, optimize the whole marketing process from the view of the customer.

Sound like a perfect world and impossible to do? Maybe, Maybe not. Many marketers need to critically evaluate their processes to determine their effectiveness in bringing maximum value to customers. Today’s techniques are creating more efficient methods to deliver targeted messages in the particular manner that customers wish to receive it. It must be remembered that it is our job as marketers to deliver the message in a manner a customer wishes to receive. As an example, one customer wishes to receive less frequent information in written form while another may prefer daily bits of information delivered in a blog. As stated earlier, lean marketing is a system focused on and driven by customers. Optimizing the value stream from their eyes and in an efficient process takes marketing to a level not experienced before. Review your past sales to your ideal customers. Determine when and what was of value to them. That is your value stream and your vision.

Metrics

As stated in the first article, measuring the process and gathering the data associated with the problem is the second step in building a Lean Six Sigma marketing process. Duct Tape Marketing planning system’s critical numbers coincides with this as well. The Lean Marketing uses metrics

The measurements you use determine your success. Having good measurements are the key. Six Sigma is typically seen as a problem solving tool and therefore difficult to relate to marketing.  This is where the theory of Lean Marketing will benefit you the most. Measuring simply by results is just not enough in today’s world. Using Lean Metrics measured by drivers are at the heart of making your marketing plan effective.

Remember, the purpose of Lean Marketing is to reduce waste and provide to the customer’s needs. Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information.

What about using measurements determined by shorter sales cycles and based on starting when the customer need has developed? What about measuring the amount of downloads on a whitepaper and the resulting request for information? What about workshops centered around improving metrics of your customer versus your sales volume?

Below are a few guidelines for good metrics:

· You must be able to establish a number to it.

· Are structured so the number is easily obtainable and updated.

· Do not measure everything and have key measures that are monitored closely and often

· Used to make you aware of a problem, nothing more.

Map Current State

Exploring the data to identify a cause and effect relationship between variables is the third step in building a Lean Six Sigma marketing process, and this coincides with Duct Tape Marketing planning system’s Remarkable Story and Product or Service Innovation. Applying Lean Marketing’s Map Current State is saying you cannot determine how to get somewhere without knowing where you are.

Knowing your current state is one of the most powerful tools but is the least understood. Establishing a baseline or as it is so well put in Michael Kennedy’s book, Product Development for the Lean Enterprise: “The root issues must be understood from two perspectives: what is causing them and what stands between how things should be and what they are. Failure to understand will result in widespread wishful thinking and superficial solutions.”

There is a true art to mapping and takes quite a bit of work to become proficient. However, utilizing such marketing planning systems as Marketing Plan Pro will allow you to build that current state of your organization and your product or service. It is important to precisely know where you are and be able to define that to your customer.

Map Future State

The fourth step for Lean Six Sigma marketing is to develop a new process so the problem is eliminated and the new results meet the new requirements, and this coincides with Duct Tape Marketing planning system’s Lead Generation. When you then add the Lean Marketing component, Map Future State, we start seeing it all come together.

This is the step everyone typically wants to jump to immediately. It is much like project management and thinking that it is just about scheduling. As a result, it is the most abused and where most of the process waste occurs. We make plans and instead of having a sound basis, we use instincts and tools that are not directed and often based on what I call “The Deal of the Week.”

An example is the practice of placing advertising to reach a mass audience. The thought process is that not only do I reach my core constituency but also others. Forget it! That simply is not going to happen. Do the math! Take your core constituency and divide that by the ad dollars spent. Now, are those ad dollars well spent? Can you do it more effectively through another media?

Using your current state map, ask yourself where would you like to be and realistically what time frame can you accomplish this?  Map the needed tactics to fulfill the metrics you developed. Take one of the metrics you have mapped in your current state and create a future state map on what is needed to be accomplished through both the Lead Generation process and the Lead Conversion stage. Take it all the way to the finished product, if possible, and then go back and remove any waste in the process. I challenge you to just try this on one metric and see how it would look ideally. Now set your timeline on what is achievable. Use this exercise and you can start understanding value stream mapping much better. Are your processes getting leaner?

Kaizan Plan

The fifth step in building a Lean Six Sigma marketing process in implementing the new process under a control plan, and Duct Tape Marketing planning system’s service experience coincides with this step. We will now add the Lean component of creating a Kaizan Plan, but first we need to know what is Kaizan.

Kaizan is the Japanese word for continuous improvement. It is all about idea submission, not acceptance. Kaizan has three steps. First, create a standard. Second, follow it. Third, find a better way.  Now that we’ve mapped our current and future states, we must start implementing.  We’ve created the plans, therefore creating a standard.  Standards will make life easier because they will create real and lasting value. But for any standard to work, it must be clearly identified and people must be trained in this method. Once the standard is in place, we will then continuously look for better ways to do the work because to be truly of lean fashion, we must realize the work is never done, it is continuously improving.

Without understanding this step in the process, people become confused with what planning and standards are meant to be. Standards are not control mechanisms. Having a process does not stunt creativity. A true standard is actually the direct opposite as it allows time to focus on the creative aspect as it is part of the plan. Standards and plans are dynamic. They let you know where the problem is quicker, where to begin a search for solutions, and prevent you from making the same mistake twice. Continuous improvement cannot happen without a standard. Continuous improvement in any part of the organization is the only true advantage that you have as a company.

So you tell me, is your marketing giving you a sustainable advantage over your competition?

Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. He provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses.

Insurance Marketing: Creating a Successful Marketing Strategy for the Insurance Industry in Sierra Leone

OVERVIEW:

A common perception about insurance in most African countries is that carriers generally fail to honor policy contracts when insured losses occur, and in most cases resort to fine prints embedded in these insurance contracts to either deny claims or substantially reduce claim payments. Such is the refrain heard not only among insurance policyholders and customers but with alarming regularity from the general public, thus resulting in the adverse and low penetration rate of insurance products and services in most African countries.

Though several factors can be readily identified as drivers of this perception including the lack of adequate understanding of the insurance contract, its terms and conditions, limitations, coverages, exclusions and deductibles including the legal and regulatory framework in various countries; the focus of this article is how the role of insurance marketing and sales, including its technological, regulatory and management strategies, can be utilized as an effective educational vehicle in changing not only the above perception but making the claims process more transparent and beneficial to the policyholders.

There is thus a direct corollary between the marketing of insurance, the technical knowledge of the agent, the types of coverages and policies available and whether a claim is denied or underpaid in the event of an insured loss.

THE SIERRA LEONE CASE STUDY:

For decades the marketing of insurance products and services in Sierra Leone has hinged primarily on the “direct agency” method, wherein companies employed agents earning salaries or as independent contractors being paid commissions on sales to merely sell and market their products. The marketing of life insurance products, property and liability policies such as fire, marine, accident and allied policies were always mostly marketed by these company agents.

For example, while I was employed at the National Insurance Company (NIC) 1981-1985, the company’s sales cadre was its marketing officers who sometimes with little or no technical knowledge of the intricacies of risk management and the insurance products coverages merely sold policies as commodities. The unpleasant task most often in advising policyholders that their claims were not covered under the terms of the insurance contract generally was our responsibility in the claims department. By then, it had become too late to remedy as the right coverage was not either sold to the policyholder by the agents or alternative umbrella policies that could have covered whatever gaps existed in the sold policy were not made available or explained to the policyholder. Mostly issues of lack of coverage, adequacy of coverage for the losses claimed resulted in denial or underpayment of claims.

The sales function of these agents revolved mainly around the marketing of products or policies with little or no product differentiation or creativity in their design and marketing to meet the contemporary risks confronting a country such as Sierra Leone, emerging from a decade long civil war and longing for creative policies to address her developmental aspirations.

For example, the old “Kebbay” insurance syndrome, practiced in Sierra Leone where an insurance company became so notorious in the practice of collection of motor premiums from customers without any concomitant claims payout when accidents occurred. Such a practice as prevalent in the Sierra Leone Insurance marketplace of the 1970’s through 1990’s most be prevented from rearing its ugly head in today’s marketplace.

Marketing as defined by the American Marketing Association (AMA), is the performance of business activities that direct the flow of goods and services from the producer to the ultimate consumer. Property, casualty and liability insurance marketing however not only includes the traditional marketing sales function but incorporates services such as customer needs analysis, market segmentation, product development and distribution that must be incorporated into a successful marketing mix.

INSURANCE MARKETING:

A fundamental principle of insurance marketing dictates that insurance products and policies must be marketed and sold primarily on the basis of the need for security and the ability of the insurance product and policy to provide adequate financial security from fortuitous losses. Moreover, new sources of production of business that includes new ways of selling old traditional insurance policies and products, in conjunction with the marketing of new services, such as risk management, loss control and loss adjustment services should be pursued by insurance companies.

However, in some lines of insurance, a governmental-legal or regulatory compulsion to insure is the driving factor. For example, purchase of automobile liability insurance is required by law in most jurisdictions the world over. The recently advocated proposed requirement of a title insurance policy in real estate transactions in Sierra Leone and a national health insurance or workers compensation insurance policy are all examples of such a legal mandatory requirement.

To a large extent these have and continue to be the principles and services absent in the marketing mix of insurance products in Sierra Leone, thus resulting in recent spectacular failures in the introduction of new products and or failures in the market penetration of various new diverse policies into the insurance marketplace. As an example, the failure of various insurance companies including the spectacular failure of the country’s largest insurance company, the National Insurance Company (NIC) to effectively introduce and market a national health insurance policy (NICARE) since 2004 is a case study of a monumental marketing failure requiring analysis in a future article.

THE SALES FUNCTION:

To be successful however an insurance producer/agent must develop other skills in addition to the sales skills to include:

1) Technical expertise in insurance principles and coverages- as customers usually depend on their agents for guidance in selecting the proper combination of insurance products and identification of gaps in coverages.

2) Skills in the analysis of consumer needs through risk management identification techniques and the tailoring of insurance programs are a prerequisite.

The first step in managing a consumer’s risk needs is through the identification and analysis of the loss exposures to which a customer is exposed or subjected to through an insurance survey. The agent must educate and be able to impact sufficient knowledge of the client’s loss exposures and available coverages and other non-insurance transfer mechanisms to the customer.

SALES MANAGEMENT:

Generally, the concept of sales management in insurance involves the active participation and direction accorded the sales force by management in ensuring the nature and amount of business desired by the insurance carrier. This entails the determination by management of:

1) The segments of the available market that can be reached most effectively by the company’s agents.

2) The nature of the product/policy that will be most appealing to the selected market segments and most profitable to the insurer.

3) How best to select, train and motivate producers/agents to sell to the selected market segments.

The selection of geographic, demographic and or industrial segments of the market to target in the marketing of insurance products ensures effective market segmentation and effective use of resources. The demographic groupings may be further delineated by such characteristics as age, income, occupation and sex.

With the utilization of such a technique for example, diverse insurance policy coverages covering health, medical, accident, disability and workers compensation to name but a few, could be tailored and offered to such segments as civil servants, parliamentarians, teachers, college lecturers, healthcare providers, Okada riders and farmers throughout the country. The same could apply to the security segment including policies specifically designed to meet the needs of the military and police forces.

Moreover, through utilization of product differentiation techniques in its marketing mix, an insurance carrier can maintain and increase its market share. These can be accomplished by changing the standard coverage provisions in the contract; charging a different price and by providing a different level of service than the competition.

TECHNOLOGIES:

With the gradual installation of computers in insurance companies in Sierra Leone, new technologies are poised to play a major role in the coordination of marketing strategies, planning and studies including new products and services, consumer attitudes, market potentials and sales forecasting. The use of computers for not only accounting, statistical analysis and rate making and issuance of policies and endorsements but also insurance marketing must be vigorously pursued by individual companies.

The establishment of a marketing database by insurance companies separate and apart from the underwriting and claims databases must a step in the right direction in implementation the new marketing strategy.

MARKETING CHALLENGES:

The challenge thus facing the local industry is the need for diversification of insurance products better tailored and suited to meet the needs and development of the country. For while the insurance industry can play a very significant and critical role in a nation’s developmental process, the challenge currently being faced is how our insurance professionals respond by creatively introducing insurance policies, instruments and marketing techniques to serve as a basis for the country’s sustained economic development.

In the United States there are four distinguishable systems for marketing property and liability insurance. These include:

Independent agency system.

The exclusive agency system (also known as the captive agency system).

The direct writing system.

The direct mail system.

The system primarily in use in the Sierra Leone insurance market is the direct writing system wherein individual carriers employ their paid agents and employees to exclusively market only their policies. However, if the insurance market in Sierra Leone is to survive and grow, as new players and products such as the national health insurance scheme and the national title insurance scheme are introduced into the marketplace, then the development of a new bred of producers, agents and marketing systems must be pursued to forestall the failures of recent new policy introductions. These must include and incorporate the direct mail, agency and technology systems.

To effectuate this new marketing goal a sales force must be recruited and trained into the intricacies of the insurance business and policies being introduced and marketed with realistic production objectives, marketing policies and strategies and implementation of an advertisement and promotion campaign.

The author, Mr. Kortor Kamara has over 25 years experience in the insurance industry both in Sierra Leone and the United States. He is a Chartered Property & Casualty Insurer and holds the Workers Compensation Claims Professional (WCCP) designation. He is a Member of the Chartered Insurance Institute (London); Certified Self-Insurance Claims Administrator-State of California; Registered World Bank Consultant and has served as a Consultant on various Insurance initiatives in Sierra Leone, including design of the country?s first Title Insurance Policy.


In addition, Mr. Kamara is a graduate of Fourah Bay College, University of Sierra Leone, 1978-1981; studied Law at both the Univerisity of West Los Angeles School of Law and the California Southern School of Law in Riverside. He is currently a Doctoral Candidate in Insurance and Risk Management.


Through association with Saddleback Re, were he serves as the Regional Manager, Africa Division, Mr. Kamara is intimately involved in the provision of reinsurance coverage, policy design, loss control, training and risk management services to the African Insurance marketplace. Mr. Kamara can be contacted at KortorKamara@yahoo.com.

www.saddlebackre.com.

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